article thumbnail

How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Marty Zwilling.

article thumbnail

8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 308
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

Customer 147
article thumbnail

7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Let your audience help with content creation. Finally, use customer feedback or promotions to attract more and more customers with less and less effort.

article thumbnail

Why You Should Be Doing Product Discovery

YoungUpstarts

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. How is it done? What is their size, industry and location?

Product 264
article thumbnail

10 Ways To Make Your Funding Pitch More Hard-Hitting

Startup Professionals Musings

Remember you are pitching to investors, not customers. Research your audience before presenting. The most respected presenters are the ones who have done the research before-hand to know who is in the audience, and have tailored their message to these interests. Don’t forget to ask for the order.

article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.