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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

By avoiding common mistakes, startups can build a great foundation for growth and customer engagement. Having inconsistent logos, mismatched color schemes, and vague messaging is confusing to potential customers and can erode trust. When they do this this they are potentially missing out on organic traffic.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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The Rise of Short-Form Video Marketing: A New Frontier for Brands

The Startup Magazine

Understand how brands harness trends to connect with audiences. With the explosive rise of TikTok marketing , brands have a golden opportunity to pivot towards more engaging and dynamic customer interactions, making it an indispensable tool in today’s digital strategist’s kit. What is Short-Form Video Marketing?

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Opportunities in Transport Business Ownership: What You Need to Know

The Startup Magazine

Advancements in technology can streamline processes and enhance customer experience, setting businesses apart from their competitors. Investing in technology can create a more efficient and user-friendly service, ultimately contributing to positive customer feedback.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Let your audience help with content creation. Finally, use customer feedback or promotions to attract more and more customers with less and less effort.

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10 Ways To Make Your Funding Pitch More Hard-Hitting

Startup Professionals Musings

Remember you are pitching to investors, not customers. Research your audience before presenting. The most respected presenters are the ones who have done the research before-hand to know who is in the audience, and have tailored their message to these interests. Don’t forget to ask for the order.