Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. ” We think we now have a syllabus that will better fit a Life Science audience.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279

PR Technical Review Portfolio Customer Development 279

Steve Blank

SEPTEMBER 5, 2018

Ironically, for this new audience that makes the next generation of Lean – the Innovation Pipeline – more relevant than ever. And government agencies find themselves being disrupted by adversaries unencumbered by legacy systems, policies and history.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

DECEMBER 10, 2014

We didn’t know it at the time, but with that investment we had paid for front-row VIP seats to witness the origins of Customer Development and the Lean Startup. Twenty years and 100,000’s of copies of those books later, my life has fortuitously intersected with Steve Blank once again now that we’ve both become educators.

Maryland 280

Maryland Lean DC Virginia 280

The Startup Magazine

JUNE 24, 2022

Platforms like Facebook, Twitter, and Instagram have a wide reach, and if you can use them effectively, you can significantly increase your customer base. Just keep in mind that when you are advertising on Facebook , you have to make sure that your ads are targeted to the right audience. Develop a Strong Online Presence.

Social Media 157

Social Media Startup Audience Web Development 157

Steve Blank

NOVEMBER 15, 2010

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. She posted her notes from the talk here.)

Customer Development 278

Customer Development Business Model Developer Design 278

Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 145

Technology Silicon Valley Fractional VPE Part-Time VPE 145

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 9, 2009

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. I wanted our PR department to get close and personal with the press and use it to generate end user demand and then drive that demand into our sales channel. ( The same was true for the Product Marketing group.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

VC Cafe

JULY 26, 2020

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Single users can test enterprise software using a credit card.

Lean 214

Lean Seed Capital Startup Burn Rate 214

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. In my experience, the majority of changes we made to products have no effect at all on customer behavior. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Startup Lessons Learned

SEPTEMBER 22, 2008

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 11, 2011

Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Immediately thereafter Amazon became a large business.

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. Invite your customer segments to an interview. Without a purpose, this USP wouldn’t exist.

Software Review 158

Software Review Audience Differentiation Framework 158

Startup Lessons Learned

MAY 31, 2010

You are the ones that consistently blew the audience away. When I first encountered customer development , it was considered pure lunacy by mainstream entrepreneurs and VCs. You are the ones that consistently blew the audience away. And a special thanks is due to all of our presenters, panelists, and mentors.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

The Startup Magazine

DECEMBER 17, 2021

Keep a sense of perspective through testing and honest advertising, and things should develop steadily from there. After that, people will notice your good work and feel compelled to discuss it with their audiences as well. The post Building A Reputation As A Trustworthy Software Developer appeared first on The Startup Magazine.

Software Development 180

Software Development Software Developers Reputation Software Review 180

Startup Lessons Learned

MARCH 25, 2010

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for product development. Labels: product development Speed up or slow down?

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

ConversionXL

NOVEMBER 5, 2020

Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with. Not the best paragraph in the world, but it gets the audience nodding. Complication.

PR 120

PR B2B Lean Audience 120

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

SEPTEMBER 13, 2008

Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customer development to online marketing. Its now a technique I recommend for any web-based startup.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 30, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Steve Blank

APRIL 27, 2009

My two cents is that’s it’s less of a “disinterest in history&# than an inability to make the history of technology accessible to a non-technical audience. I’ll go back and give it another read. It’s the tension between being “technically accurate&# and writing something your mother could understand.

Silicon Valley 210

Silicon Valley Technical Review Europe Germany 210

Up and Running

MARCH 21, 2018

You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service. Custom development. Custom development involves a full-scale team that works (usually) to build you a fully customized site.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

YoungUpstarts

OCTOBER 10, 2012

Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. It’s a little like hawking a ‘get rich quick in real estate’ scheme at a TED conference.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

JULY 27, 2009

I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Can I buy you lunch to share it with you? &# Yes, I’m serious. So the ask is made — shall it be given?

Silicon Valley 120

Silicon Valley RSS Technical Review California 120

Startup Lessons Learned

JULY 28, 2010

“We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# Which is a nice story. says Rachleff. Which is a nice story.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

JUNE 2, 2010

Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Five Whys has its origins in the Toyota Production System.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

SoCal CTO

DECEMBER 1, 2010

The Ultimate Combination of Startup Business Development Methods - ArcticStartup , November 16, 2010 I've been a huge fan of Steven Blank's Customer Development methodology for a long time. Your First Iteration of an Idea Will Be Wrong. think his slides are great (and by far much easier on the eye then mine.). What went wrong?

Technical Review 175

Technical Review Technology Product CTO Hire 175

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. We all know how that ends up.

Silicon Valley 122

Silicon Valley Product RSS California 122

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Steve Blank

MAY 22, 2009

Your sales people can gather the crowd, work the crowd and use their sales skills to see if prospects in the audience have interest. The difference between booths offering a demo and those without one is striking. One of them is a loser. It isn’t going to be your booth. What didn’t? Go to trade shows like it matters.

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Startup Lessons Learned

OCTOBER 11, 2013

You have to go find your own customers to experiment with, you have your own brand, so you have to think like a Lean Startup. You’ve got your validated learning with the customer development you’ve been doing with your own market segment. But you’re not going to your core business. Personally delivered to their house.

Lean 167

Lean Silicon Valley Agile Cofounder 167

ConversionXL

MAY 22, 2014

If you don’t have customers, our articles on customer development & writing compelling copy when you don’t have any customers , to help you to start getting people to buy. Recommended Reading: It’s Not a Conversion Problem, It’s a Customer Development Problem. The question is – how?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 19, 2013

Find 5 to 10 people who represent your target audience and are not familiar with your site. If your audience is more niche, go to relevant forums (find them via Google) and post an ad that you can send them $25 Amazon gift cards in exchange for 20 minutes of their time testing your site. Talk to your customers or prospects.

Conversion 124

Conversion Framework Technical Review Analytics 124

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. In other words, they have learned to grow renewable audiences. For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.)

Customer 167

Customer San Francisco Lean Hockey Stick 167