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Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
These are things that if you get right, you can optimize your way into a big, sustainable audience. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? Seth Godin: How often should you publish?
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Its a key lean startup concept.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
In this post I hope to talk about how to do it well, in terms appropriate for both audiences. In my experience, the majority of changes we made to products have no effect at all on customer behavior. And we were fortunate to have Steve Blank , the originator of customerdevelopment, on our board to keep us honest.
They couldn’t keep up with the fast productdevelopment times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on?
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
(for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for productdevelopment. Labels: productdevelopment Speed up or slow down?
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Talented productdevelopers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. Wrong message, wrong audience. Highly trained salespeople.
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. Invite your customer segments to an interview. Without a purpose, this USP wouldn’t exist.
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
You are the ones that consistently blew the audience away. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. You are the ones that consistently blew the audience away. And a special thanks is due to all of our presenters, panelists, and mentors.
There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations.
Five Whys has its origins in the Toyota Production System. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Five Whys has its origins in the Toyota Production System. If youre curious about the theory behind this idea, see Work in small batches.)
“We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# Which is a nice story. says Rachleff. Which is a nice story.
Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. This is a good sign for you! :) I subscribed because I was inspired by the O'Reilly video, and feel I want to go deeper into the customerdevelopment field. How to listen to customers, and not just the loud.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
And do your customerdevelopment. And, as usual, I wanted to share some of the audience reaction with my commentary. These quotes are, as is my custom, straight from twitter. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
At a recent talk, an audience member asked me about the impact of continuous deployment on morale. As luck would have it, one of IMVU’s engineers happened to be in the audience at the time. As luck would have it, one of IMVU’s engineers happened to be in the audience at the time. It’s really a lot of fun.
Expo to explain the lean startup concept to a larger audience. The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products.: Im looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience.
This is just like a startup to me, complete with distribution and productdevelopment challenges, ecosystem design and many, many customers. Im just starting the publishing process that should lead to a book for a general business audience in 2011. My realization for 2010 is that Im already in the game. Writing a book.
Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to productdevelopment.
Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
But these students completely failed to address the one and only question on their audiences mind: can you three guys really build the robots of the future? The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
When I reviewed a recent productdevelopment book, it immediately shot up to Amazon sales rank 300. There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. My blog has over 14000 subscribers, for example. Is that a lot?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. No departments The Five Whys for Startups (for Harvard Business R.
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