Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Why would people go to such lengths?

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).

Software Review 158

Software Review Audience Differentiation Framework 158

Both Sides of the Table

APRIL 12, 2018

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Jamie understood the mass-market appeal and the massive audience he could reach going on the show.

Security 247

Security Los Angeles Silicon Valley Video 247

Both Sides of the Table

JUNE 27, 2011

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. In a world in which you’re encouraged to launch early and get feedback from customers you can often confuse “product launch&# with “marketing.&#.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. No one had differentiated a startup job description from a large company job. Help Engineering understand customer needs. All good news. No one had on-boarded these people.

Startup 329

Startup PR Public Relations Channel 329

YoungUpstarts

MAY 13, 2014

They recognize an underserved segment of the population — whether that’s expectant mothers, pet owners, or cheese lovers — then develop a product or service to meet the specific needs of that customer base. No matter how underserved or neglected, focusing on a too narrowly defined customer base could hurt your business.

Pennsylvania 224

Pennsylvania Retention Differentiation Reputation 224

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ConversionXL

OCTOBER 7, 2021

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers. Then we ship it to customers way before it’s ready. To do that, research your target audience and build out customer personas. Image source.

Product 142

Product Marketing Software Review Social Media 142

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Fatiguing your audience. Your website is the digital face of your business.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

FEBRUARY 19, 2025

Drawing from Carl Jung archetypes, she has created a branding framework that enables businesses to connect emotionally with their audience while maintaining a strong brand positioning. She highlighted the importance of emotional branding, aligning a businesss core identity with the needs and desires of its audience.

Customer 67

Customer Charlotte Southern California Hiring 67

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

Mike Michalowicz

SEPTEMBER 18, 2019

One of the first steps in building a profitable business is to attract your audience. A bold title that speaks to people is one of the most powerful keys to attract and increase customers. They know a thing or two about increasing customers. The post Bold Titles to Increase Customers appeared first on Mike Michalowicz.

Customer 99

Customer Advertising Technical Review Differentiation 99

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

JULY 17, 2013

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Now with your deep insights, you can start to define the unique value you bring to the customer. Build a business model that scales.

Georgia 238

Georgia Atlanta Sales Cycle Business Model 238

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ReadWriteStart

MARCH 7, 2022

Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Customers would peruse advertising with open-mindedness and intrigue, reviewing new products for potential purchase without much judgment of that advertisement or reflection about its purpose.

Marketing 198

Marketing Advertising Metrics Technical Review 198

The Startup Magazine

JUNE 20, 2023

From building a strong brand and network to leveraging digital marketing and providing exceptional customer service, these tips will provide you with actionable strategies to take your real estate business to new heights. To win over customers’ trust and loyalty, consistently uphold your brand promise and offer superior service.

Technical Review 158

Technical Review Social Media Networking Differentiation 158

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Both of these brands involve their target audience. And for good reason. via Smart Insights ].

Social Media 142

Social Media Media Developer Marketing 142

The Startup Magazine

APRIL 14, 2022

The key to successful marketing is attracting customers and investors to your business through a variety of means, including print ads, website design, public relations efforts, and many other techniques that can attract customers to your business. It should be unique and memorable so that customers will not forget it easily.

Startup 173

Startup Early Stage Naming Public Relations 173

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Market dynamics can swiftly shift, and customer preferences evolve rapidly. Repeat customers offer a consistent revenue stream, shielding the startup from the erratic fluctuations of the market.

Retention 148

Retention Reputation Startup Social Network 148

ConversionXL

JULY 16, 2021

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.

Audience 127

Audience Framework Differentiation Software Review 127

The Startup Magazine

MAY 27, 2024

Understanding the self storage market in Leesburg is crucial for entrepreneurs looking to start a successful self storage business and provide an excellent storage experience for customers in the area. A location near major highways or busy streets can increase visibility and make it easier for customers to find your facility.

Security 127

Security Operations Finance Advertising 127

ConversionXL

JUNE 30, 2021

For customers, it’s a reason to trust and choose you ahead of someone else. They sell the customer on a product or service and compel them to learn more. Be customer-focused. It must showcase a feature or benefit that customers value and want. FedEx has found a unique part of its service that customers value.

Audience 149

Audience API Software Review America 149

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. Which sources drive the most traffic to your website from your target audience? Get in front of as many audiences as you can. The impact of this?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. It’s your reputation and ultimate differentiating factor. Getting your brand strategy right is critical to gaining and keeping customer attention.

Marketing 128

Marketing Campaign Software Review Tulsa 128

YoungUpstarts

SEPTEMBER 13, 2019

The aim is to develop a differentiated and new identity in the minds of consumers, competitors, investors, and other stakeholders. It is the total sum of customer interactions, experiences, and messages with your products and services, as well as your people. Remember that your brand is more than your business logo.

Technical Review 149

Technical Review Software Review Bankruptcy Equity 149

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Content marketing and the “know, like, trust” model. Blog posts.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. 12- Reliance on customer feedback. Thanks to Assaf Kostiner, PaintYourLife ! #12- Photo Credit: Teigan Margetts.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

YoungUpstarts

NOVEMBER 20, 2019

They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. Draw upon connections to help get an audience. Tailor your pitch deck.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

Up and Running

JULY 7, 2021

This article covers the ways to build a massive channel that will attract customers to your website and generate income for you. The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Go to “Customize channel,” then click “Basic Info.”

Channel 149

Channel Small Business Video Audience 149

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. And the revenue from your existing customers alone may not be enough to cut it. . Growth is all about customer acquisition – the process of attracting new people to the brand. .

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Reduce the cognitive load on potential customers. As a marketer, your job isn’t to maximize information retention among potential customers. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. 02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27]

Video 70

Video Audience Lean Campaign 70