View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 205

IRR Dilution Founder Portfolio 205

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. Furthermore, we are noticing a shift in the type of video content audiences are searching for and consuming.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. need to know your audience so deeply. It's like bringing lightness. It's not easy.

Video 70

Video Audience Lean Campaign 70

Duct Tape Marketing

OCTOBER 29, 2024

So I wonder if you could, at least for a baseline, what is your definit? But your definition, a philosophy of becoming. Do you find that, while I think that is an amazing definition, do you find that people struggle with Can't get my arms around that idea. It is not differentiation. You're right. So I really get it.

Cloud 86

Cloud New York Curation Columbus 86

Startup Lessons Learned

SEPTEMBER 22, 2008

Examples of this are well-known, and (in my definition) include any product that causes new customers to sign up as a necessary side-effect of existing customers normal usage: Facebook, Myspace, AIM/ICQ, Hotmail, Paypal. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). That’s definitely a waste of time no matter who you are. Patrick: Definitely. One is find yourself an audience and a marketplace and that’s something you can start doing within a week. Cool, thanks.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 156

IRR Dilution Founder Portfolio 156

Duct Tape Marketing

MAY 25, 2017

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. In Search of SEO Success. Keywording.

SEO 69

SEO Small Business Metadata Software Review 69

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Jason: Yeah, I think we need to do is to decide on who your target audience and actually talk to some of them with the screen shot and see what they think. Each one starts from a different place and a different definition of that.

Widget 204

Widget Cofounder Technical Review Software Review 204

View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 136

IRR Dilution Founder Portfolio 136

Growthink Blog

DECEMBER 27, 2017

This article provides advice on how to position each section of the business plan for an investor audience. How many customers fit the definition? Carefully describe their strengths and weaknesses, as well as the key drivers of competitive differentiation in the marketplace. Detail their demographics. market research).

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

OCTOBER 5, 2016

For example, UX learns who the audience is for the business and designs experiences specifically for those people. If the user experience team knows that 75% of their audience are visually impaired, they’ll make sure things are designed in such a way that the site is easier for visually impaired users to use. Fix any bugs encountered.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

ConversionXL

MAY 11, 2017

– and you can definitely use it for UX and conversion optimization, too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

MAY 29, 2019

A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. So,” Hudgens continued, “view count should not be the goal—finding your audience where they live should be the goal.”. The choice may hinge on the diversity of your audience.

Channel 106

Channel Video Audience Software Review 106

Brandanew

OCTOBER 13, 2015

Collaborate with reputed content creators: They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. Your audience will trust someone who is an expert in the field. are good parameters to judge what’s working with your audience.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves.

SEO 126

SEO Conversion Analytics Design 126

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

DECEMBER 16, 2014

The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner. Also, what differentiates that is critical. Absolutely, you need to differentiate yourself, and what you do, and how you do it. They’ll keep talking and talking and talking.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. What exactly are you doing, who is your target audience, who are key partners or employees, how much money do you require to get started?

Elevator Pitch 166

Elevator Pitch Software Review SBA Angel Investor 166

Duct Tape Marketing

DECEMBER 14, 2022

16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] So he is definitely someone that I have talked with often. But yeah, definitely needs to be above board and ethical. And so those definitely fall into that. And also knowing your audience because mm-hmm.

Differentiation 96

Differentiation Distribution Demand Sales 96

Occam's Razor

NOVEMBER 24, 2009

My favorite) The metric definitions are not "crap" This seems like such a low bar to meet, sadly far too often metrics out there (not just for twitter) are just plain shoddy. For example here are some clean definitions from Klout : # Engagement. * Are your tweets interesting and informative enough to build an audience? *

Social Media 125

Social Media Analytics Metrics Media 125

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 93

Marketing Differentiation Sacramento Small Business 93

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I would not accept just anything for review, I had to see an angle that made for relevant content for my audience.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

SEPTEMBER 17, 2021

Today’s audiences can smell a gimmick. A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Image source. Consistency.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JANUARY 16, 2019

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Lessons: Quick identification of the term doesn’t translate into quick adoption.

Naming 119

Naming Conversion Flash Cofounder 119

Duct Tape Marketing

FEBRUARY 15, 2024

Stephan (04:45): So it's important to understand that the tried and true techniques and tactics of SEO still apply in terms of identifying good keywords, topics that resonate or relate to your audience. So that's where the experience of a human really differentiates. You're going to be definitely leapfrogging your competitors.

SEO 89

SEO ChatGPT Technical Review Search 89

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Does your brand resonate with your intended audience? It’s also important to bear in mind that how you mix your colors in a single design also has psychological implications for your audience.

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 3:23] As CMO, how do you look at the customer journey? [5:26] Yes, it has.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. It's a one-way communication.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

FEBRUARY 23, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. I mean, it was such a great differentiator right early on.

CPA 100

CPA Technical Review Hosting Audio 100

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. So when a potential client thinks, “I need someone to come in and work on my site,” who will they respond to better: the one with a big audience and lots of social proof or someone that no one has heard of?

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 96

Community Marketing Audience Networking 96

ConversionXL

MAY 3, 2020

For example, UX learns who the audience is for the business and designs experiences specifically for those people. If the user experience team knows that 75% of their audience are visually impaired, they’ll make sure things are designed in such a way that the site is easier for visually impaired users to use. Fix any bugs encountered.

Technical Review 63

Technical Review Software Review Analytics Mobile 63

crowdSPRING Blog

MARCH 14, 2019

How do your natural strengths differentiate you from the other real estate businesses in the area? You’ll have a better chance at success if you start with a specific target audience. How to identfy your brand's audience, and more! How to identfy your brand's audience, and more! Consider the following questions.

Business Plan 79

Business Plan Limited Liability Company Small Business Sales 79

Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. 07:52] How can you serve both audience and community ? [09:45] How do you view audience versus community?

Social Media 91

Social Media Community Audience Media 91