Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. Furthermore, we are noticing a shift in the type of video content audiences are searching for and consuming.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 205

IRR Dilution Founder Portfolio 205

View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 156

IRR Dilution Founder Portfolio 156

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 88

Marketing Differentiation Sacramento Small Business 88

Duct Tape Marketing

MAY 25, 2017

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. In Search of SEO Success. Keywording.

SEO 65

SEO Small Business Metadata Software Review 65

View from Seed

AUGUST 17, 2021

You’ll never have the staying power to commit when things get tough or to get really good and build real differentiation if you just keep jumping to the next new thing. In some cases, great companies massively expand the definition or potential of the market with innovative products, technology leverage, and great execution.

IRR 136

IRR Dilution Founder Portfolio 136

Duct Tape Marketing

DECEMBER 14, 2022

16:52] How do you use scarcity as a differentiator without turning off your true fans? [20:01] So he is definitely someone that I have talked with often. But yeah, definitely needs to be above board and ethical. And so those definitely fall into that. And also knowing your audience because mm-hmm.

Differentiation 91

Differentiation Distribution Demand Sales 91

Duct Tape Marketing

FEBRUARY 15, 2024

Stephan (04:45): So it's important to understand that the tried and true techniques and tactics of SEO still apply in terms of identifying good keywords, topics that resonate or relate to your audience. So that's where the experience of a human really differentiates. You're going to be definitely leapfrogging your competitors.

SEO 72

SEO ChatGPT Technical Review Search 72

Duct Tape Marketing

OCTOBER 29, 2024

So I wonder if you could, at least for a baseline, what is your definit? But your definition, a philosophy of becoming. Do you find that, while I think that is an amazing definition, do you find that people struggle with Can't get my arms around that idea. It is not differentiation. You're right. So I really get it.

Cloud 74

Cloud New York Curation Columbus 74

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. It's a one-way communication.

Community 58

Community Kuwait Cofounder Bootstrapping 58

ConversionXL

SEPTEMBER 17, 2021

Today’s audiences can smell a gimmick. A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Image source. Consistency.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

MAY 29, 2019

A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. So,” Hudgens continued, “view count should not be the goal—finding your audience where they live should be the goal.”. The choice may hinge on the diversity of your audience.

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 3:23] As CMO, how do you look at the customer journey? [5:26] Yes, it has.

Marketing 87

Marketing Differentiation B2C PR 87

Duct Tape Marketing

OCTOBER 24, 2024

So I wonder if you could, at least for a baseline, what is your definit? But your definition, a philosophy of becoming. Do you find that, while I think that is an amazing definition, do you find that people struggle with Can't get my arms around that idea. It is not differentiation. You're right. So I really get it.

Customer 61

Customer Cloud Curation Columbus 61

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

FEBRUARY 23, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. I mean, it was such a great differentiator right early on.

CPA 98

CPA Technical Review Hosting Audio 98

ConversionXL

MAY 3, 2020

For example, UX learns who the audience is for the business and designs experiences specifically for those people. If the user experience team knows that 75% of their audience are visually impaired, they’ll make sure things are designed in such a way that the site is easier for visually impaired users to use. Fix any bugs encountered.

Technical Review 63

Technical Review Software Review Analytics Mobile 63

Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. 07:52] How can you serve both audience and community ? [09:45] How do you view audience versus community?

Social Media 75

Social Media Community Audience Media 75

Brandanew

OCTOBER 13, 2015

Collaborate with reputed content creators: They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. Your audience will trust someone who is an expert in the field. are good parameters to judge what’s working with your audience.

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

MARCH 2, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban, James Clear, Tori Dunlap and Cody Sanchez are building their audiences today. So just the textbook definition, what is a fractional CMO? The term fractional CMO is definitely on the rise. It's been a while since I've done one.

Marketing 95

Marketing Hiring Audio Networking 95

Duct Tape Marketing

DECEMBER 1, 2022

And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. But I think the second thing is, is that I've seen definitely a shift in the way that we view content. 14:25): It, it basically are signals of your personality that you are sharing with your audience.

Charlotte 96

Charlotte Audience Technical Review Chicago 96

ReadWriteStart

FEBRUARY 4, 2020

There are several ways your startup idea can differentiate itself from others, and some of those methods of differentiation will naturally be superior to others, depending on your current circumstances. Sometimes, you can differentiate yourself based on the extent and quality of service you offer. What do I mean by different?

Differentiation 144

Differentiation Startup Engineer Audience 144

YoungUpstarts

JULY 17, 2020

During this process, you should also look at ways to increase the profitability of your business and how you plan to promote your business to your target audience. Every successful business has a strong brand that communicates several things to your intended audience including who you are, what you do, and what you stand for.

Social Media 182

Social Media Audience Differentiation Engineer 182

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.

Community 93

Community Marketing Audience Networking 93

The Startup Magazine

AUGUST 31, 2019

A business objective not only makes things clear for your target audience, but it also makes your direction clear to you. No business can ever offer a universal product and every offering needs to be promoted to a target audience. Failing to identify your target audience will push your investment down the drain.

Business Plan 121

Business Plan Startup Differentiation Balance Sheet 121

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 28, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, necessarily. John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right? So, so what's been your history?

Audio 58

Audio CPA Technical Review Hosting 58

Growthink Blog

DECEMBER 27, 2017

This article provides advice on how to position each section of the business plan for an investor audience. How many customers fit the definition? Carefully describe their strengths and weaknesses, as well as the key drivers of competitive differentiation in the marketplace. Detail their demographics. market research).

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ConversionXL

OCTOBER 5, 2016

For example, UX learns who the audience is for the business and designs experiences specifically for those people. If the user experience team knows that 75% of their audience are visually impaired, they’ll make sure things are designed in such a way that the site is easier for visually impaired users to use. Fix any bugs encountered.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

JANUARY 18, 2023

Classic if such a thing could be said, the classic definition employer brand is it is the individual perception, meaning it's in your head. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? It is that definition, that distillation of what is this brand?

Chicago 88

Chicago Hiring Conversion Audience 88

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves.

SEO 126

SEO Conversion Analytics Design 126

Up and Running

NOVEMBER 28, 2017

List a few bullet points that describe your key differentiators from the competition. Don’t focus so much on feature differentiation here. Are you targeting a different audience than the competition? I wouldn’t include more than three personas, though, as that can just make your target audience too broad.

Design 73

Design North Carolina Differentiation Email 73

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (04:58): Definitely not. But particularly younger audiences mean they would actually rather they wanna schedule that appointment and get the reminder and never talk on the phone they wanna text. It's definitely skewed to bigger brands. So there you have it. Two things to note.

Email 99

Email SMS Marketing Channel 99

ConversionXL

JANUARY 16, 2019

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Lessons: Quick identification of the term doesn’t translate into quick adoption.

Naming 119

Naming Conversion Flash Cofounder 119

ConversionXL

APRIL 21, 2020

It’s usually worth the effort in the end, especially when you can customize the social proof to the channel or audience, but it’s harder than it appears and takes time. The lift you get depends on your starting point. If you’re starting from zero or can dramatically change its visibility, social proof may be a quick win.

eCommerce 93

eCommerce Technical Review Analytics Conversion 93

ConversionXL

MAY 11, 2017

– and you can definitely use it for UX and conversion optimization, too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131