Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. That’s probably for the best then, and we’re most definitely showing our age. Stay open to everything. Lodgify—The one for booking operations. million , to be exact.

Software Review 79

Software Review Software Technical Review Social Media 79

YoungUpstarts

DECEMBER 28, 2020

Luckily, learning how to stay in touch with your audience needn’t be as difficult as you might initially expect, as there are a few key areas in which you can focus your efforts to provide the best lines of communication for your business to make the most now. The post Staying In Touch With Your Customers appeared first on Young Upstarts.

Customer 246

Customer Social Media Audience Email 246

ConversionXL

MAY 29, 2019

A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. So,” Hudgens continued, “view count should not be the goal—finding your audience where they live should be the goal.”. The choice may hinge on the diversity of your audience.

Channel 106

Channel Video Audience Software Review 106

View from Seed

MARCH 22, 2016

Read the publication, understand its audience, and write your pitch around that. The more you consider the audience when you make your pitch, the less likely that reporter is to hit “delete.”. Its actual definition is “being one of a kind; unlike anything else.” And don’t pitch a Boston newspaper on your San Francisco startup.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 91

Community Framework Advisory Board Viral 91

The Startup Magazine

DECEMBER 14, 2023

You have to make sure that your brand story connects with your audience on an emotional level. Show Behind the Scenes You can share behind the scenes of what is happening in your business too and get your audience to learn more about you. Your audience will move to know what goes on in the office.

Video 121

Video Social Media Audience Media 121

Up and Running

JANUARY 22, 2020

These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. Increases backlinks to your website and SEO “link juice.”. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Genuine VC

MARCH 14, 2012

Given that base plus the inherent viral component to these social apps, it seems natural that the first overnight success of a Kinect-powered app will be a social one. The Kinect platform is a building block which isn’t an end in and of itself, but rather it by definition needs other components.

Search 211

Search Boston Seed Stage Seattle 211

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. This is old news to anyone with an Internet connection, but also extremely hard to do for the average Joe with a low definition webcam. Seeking out a firm with good copy writing and production staff can help bounce your ideas into a whole new audience. You need something shocking, wowing, the “AH!”

Video 78

Video Widget Software Review Entrepreneur 78

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? are nonsensical.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. If you go for freemium, consider the conversion rates I’ve mentioned above, and estimate the size of the audience you have to tackle.

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

MARCH 2, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban, James Clear, Tori Dunlap and Cody Sanchez are building their audiences today. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So just the textbook definition, what is a fractional CMO?

Marketing 95

Marketing Hiring Audio Networking 95

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. Throughout user reviews for both products, definitions of “easy” and “hard” varied.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

SEPTEMBER 20, 2019

Social Media Marketing (SMM) will definitely work for any type of company and industry. Therefore, the primary focus on your SMM strategy should be to establish contact and communication with your target audience, not to push your products or services onto them. Shine the light on your employees.

Social Media 113

Social Media B2B Media Marketing 113

The Startup Magazine

JULY 18, 2017

It’s definitely easier when built by a young team, aligned with the generations’ mindsets. Improvements like these delight the users and help the brand organically go viral at the same time. Designing a user experience for both Generation Y and Generation X is not simple. The mobile generation. Experts at finding deals online.

Design 62

Design Social Media Technical Review Forecast 62

ConversionXL

FEBRUARY 27, 2019

Definitions of failure also vary. Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. In Suspense the audience and characters know the same information.”.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. instant delivery.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 74

Social Media Viral Media Customer 74

Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

Genuine VC

MARCH 14, 2012

Given that base plus the inherent viral component to these social apps, it seems natural that the first overnight success of a Kinect-powered app will be a social one. The Kinect platform is a building block which isn’t an end in and of itself, but rather it by definition needs other components.

Search 100

Search Boston Seed Stage Seattle 100

ConversionXL

MARCH 31, 2021

A share is a leading indicator that your audience found the piece of content valuable enough to share. The more shares a piece of content gets, the higher the chance of it ‘going viral. This can often signal you’re creating content that connects with your readers and target audience. But first the pros and cons of each approach.

SEO 163

SEO Metrics Social Media Audience 163

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. What is their job title?

Social Media 96

Social Media Media Sales Audience 96

YoungUpstarts

OCTOBER 16, 2017

Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Flash mobs.

Flash 162

Flash Marketing Stealth Social Media 162

YoungUpstarts

DECEMBER 4, 2017

When you launch a business, your primary concern is to find an audience group and to get noticed. An engaged customer is, by definition, a customer who keeps coming back and sharing your news. It’s a simple and regular marketing activity that enables you to touch base with your audience and share your latest news and promotions.

Customer 113

Customer Widget Social Media Viral 113

Hunter Walker

JANUARY 15, 2021

Our understanding of impact upon creators was immature or unconsciously naive because the teams building the platforms often didn’t resemble (in all definitions of the word) the creators on the platform. Creators were left to figure out their well-being on their own.

Viral 151

Viral Algorithm Community Social Media 151

YoungUpstarts

SEPTEMBER 15, 2020

If you say your product will be viral, you have to support this statement with facts. Read this definitive guide on how to write a business plan. Know your audience. For example, if your audience includes bankers, think like a banker and write what they would need to see to fund your business. Thoroughly.

Business Plan 147

Business Plan Balance Sheet Non-Compete Forecast 147

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

ConversionXL

NOVEMBER 6, 2019

We did spend a lot of nights and weekends over the course of six months getting the first version of the product working, so there was definitely an opportunity cost there.”. I was fortunate that the first product I built proved to be successful,” Gadea concedes.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 166

Social Media Media Cost Analytics 166

crowdSPRING Blog

MAY 9, 2018

Beauty brands need to be audience focused and feedback driven in order to thrive. You can also use the power of micro-influencers to market your beauty brand to a targeted and niche audience. While they are often less popular and not as well known, their more niche focus makes them highly relevant to their respective audiences.

Marketing 90

Marketing Social Media Cofounder Design 90

YoungUpstarts

MAY 24, 2017

It could also work well with a viral app (e.g. photo editors for Instagram) although you may find that the hype tends to pass quickly even for the most popular apps that went super viral. If your target audience is a narrow niche, this strategy is simply not an option. Is it virality? Various combinations.

Startup 173

Startup Viral Silicon Valley B2C 173

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Duct Tape Marketing

MARCH 15, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Listen to creative elements wherever you get your podcasts. (00:52):

Software Review 93

Software Review Marketing Metrics Analytics 93

Up and Running

OCTOBER 8, 2018

Campaign videos allow you to speak directly with your audience and connect with them emotionally. Don’t waste time; pull your audience in with the very first line. They say that projects with a video succeed about 50 percent of the time , compared to 30 percent success rate of those that use text only.

Video 201

Video Audio Startup Elevator Pitch 201