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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. My experience is true for many others.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. What is a demand generation manager and why do they matter? Demand generation owes a lot to inbound marketing.

Demand 95
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.

Demand 115
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?

Demand 91
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

It took the idea of Customer Development and made it accessible to a whole new audience. There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement.