View from Seed

SEPTEMBER 30, 2014

Mistake #2: Worrying about the demo/presentation that just won’t seem to work. If a product demo doesn’t work, it’s best to try again once, then move on. Entrepreneurs should know their audience, and most importantly, how savvy it is about the company’s particular market segment. VCs understand.

Technical Review 308

Technical Review Entrepreneur Due Diligence Seed Stage 308

The Startup Magazine

OCTOBER 27, 2022

You might have a small business or a sole trader company that you wish to open up to a wider audience, or you could be a blogger who simply wants to build your own platform to share your insights. . Consider your Target Audience. All too often, websites can fail by trying to do too much at the same time.

Web Development 158

Web Development Software Review Audience Lead Generation 158

The Startup Magazine

APRIL 21, 2024

This can be done by exploring a virtual product demo, playing an interactive game, or interacting with digital content in real time. Instead, companies must take a strategic approach, leveraging technology to enhance their brand identity and resonate with their target audience.

Audience 144

Audience Technical Support Technology Networking 144

ReadWriteStart

APRIL 5, 2012

Capital Innovators put on the event, called Demo Day, at the cherished Pageant Theater, which normally is a concert venue. Each presenter had small demo booths where investors could ask questions about the venture and see the software in operation. The second event was the annual Invest Midwest conference on Thursday.

St. Louis 127

St. Louis Kansas City Technical Review Startup 127

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. Amazon gift vouchers) unless you know your audience responds well to them.

Software Review 158

Software Review Audience Differentiation Framework 158

The Startup Magazine

JUNE 5, 2020

Segmenting your audience to create an always relevant message. Messaging: Provide different channels that your audience can use. You can request a demo from CampaignMonitor to see how the automated system works. An easy-to-use email builder to create your own campaigns. Machine Learning: Help you to predict data and trends.

SMS 139

SMS Marketing Artificial Inteligence Campaign 139

The Startup Magazine

JUNE 16, 2024

Conducting thorough market research, sending out customer surveys, and analyzing existing customer data are all critical steps in painting a clear picture of your target audience. Whether you’re producing blog posts, e-books, whitepapers, webinars, or videos, your content should address the pain points and questions of your audience.

Lead Generation 148

Lead Generation Artificial Inteligence Technical Review Audience 148

ConversionXL

AUGUST 5, 2021

For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. For example, a macro goal could be “increasing the number of sales from certain audience segments.” A micro goal underneath that could be “personalize email messaging for each segment.”.

Software Review 143

Software Review Technical Review San Diego Retention 143

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. A fantastic way to market to this targeted audience is through email. Create a website.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

AUGUST 21, 2019

Watch a product demo. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Schedule a demo. If I schedule a demo, any value will exist only in my mind’s eye. Big ask: Schedule a demo. Scheduling a demo sounds like work.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

MAY 1, 2019

If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. Unbounce’s homepage serves two audiences: advanced practitioners who can learn about the product by testing it out, and newbies who benefit from a visually engaging walk-through of the product.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 10, 2020

Let’s jump on a call for a demo and maybe we can talk about pricing at the end.” The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take?

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. But LinkedIn owns the lucrative B2B audience. Product announcements and demos. At the same time, a formal video demo may not capture audience attention, especially at the top of the funnel.

Video 129

Video B2B Technical Review Campaign 129

Up and Running

SEPTEMBER 14, 2021

Focusing your content to cater to the taste of your chosen niche market will hook them more than general topics that cover a wider audience. Who your audience is and understanding their interests will define what your content covers. After all, you likely created these messages with your audience in mind. Nurture relationships.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JUNE 16, 2022

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. Target audience. Where you’ll engage audiences. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

JUNE 11, 2018

Automate a demo or tutorial in exchange for an email. Infusionsoft does a really good idea of offering potential leads some highly desired content — in this case, a demo of their marketing software — in exchange for contact information. But for this company, they win by automating follow-ups to the demo.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Or a pre-recorded demo? Image source ). The next step.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

This is going to be BIG.

AUGUST 22, 2012

It involves a deep understanding of the target audience and figuring out what kinds of interactions they’re going to find valuable. Understanding the audience and designing products that suit their needs requires close cross-functional collaboration to get it right. And what is a good user experience?

PR 152

PR Technical Review Seed Stage Design 152

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) X demos booked in introduction, X revenue in growth). Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

JANUARY 18, 2021

These tools have helped companies increase their general eCommerce capabilities and capture more interest from a captive audience. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. They led to a Shops program that arrived during the COVID crisis.

eCommerce 150

eCommerce B2B Forecast Demand 150

ReadWriteStart

JULY 10, 2012

If founders have an accent or aren't comfortable with speaking in front of an audience, they should make sure to get lots of practice. Others took the time to show their code when questioned by the judges, and prove that their demos weren't all smoke and mirrors. Great presentation skills. They knew what business they were in.

Software 124

Software Balance Sheet Singapore Architecture 124

NZ Entrepreneur

MARCH 30, 2021

Whether you’re still considering your first virtual event, or you’re a dab-hand at running webinars, these tips and real-life examples will help you create an engaging experience that draws your audience in and delivers on their expectations. Reach a wider audience. Keeping your audience engaged. Live product demos.

New Zealand 95

New Zealand Technical Review Software Review Audience 95

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

David Cohen

NOVEMBER 15, 2012

This year we had 220 alumni founders in Boston for the annual gathering, which culminated in a demo day with entrepreneurs from the Boston TechStars program. Every year, all the TechStars alumni and staff come together for FounderCon.

Boston 83

Boston Cofounder Software Engineering Acquisition 83

Austin Startup

APRIL 15, 2017

I’ve run more than 100 demo days and have learned the hard way what to do and what not to do. Your audience is broad including consumers, entrepreneurs, investors and press. End with an ask of the audience. Take a deep breath and look at the audience. Participant Instructions Be draconian strict about the slide format.

Elevator Pitch 48

Elevator Pitch Video Audience Software Review 48

crowdSPRING Blog

MARCH 25, 2012

” I would enlarge that scope beyond mobile applications and GPS, and explain hyperlocal marketing as a strategy for reaching a specific, targeted audience located in a very specific geographical location. For very small sums a business can target a very specific local audience (in many cases right down to the zip-code).

Lean 98

Lean Channel Marketing Software Review 98

VC Cafe

JUNE 18, 2012

Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. is a leading provider of real-time, automated audience measurement solutions. TruMedia Technologies Inc. How many are watching? What did they see?

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

ReadWriteStart

SEPTEMBER 8, 2011

Introduced before keynoting at Austin, Texas's Capital Factory Demo Day as "the most-connected person in Silicon Valley," Hoffman gave a really interesting talk about how he handles hiring at his company. Audience question - how do you convince a prospective employee to work for you instead of launching their own startup?)

Silicon Valley 130

Silicon Valley Hiring Technical Review Due Diligence 130

ReadWriteStart

APRIL 5, 2011

This allows you to get statistically meaningful feedback from a specific target audience. While there are a lot of online survey tools, the nice thing about this tool is it has developed a great network of respondents (or "panel" in market research parlance) who you can target for response. Build & Test Landing Pages.

Software Review 130

Software Review Stealth Video Channel 130

crowdSPRING Blog

APRIL 18, 2014

Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. 30 Stunning WebGL Examples and Demos in Action | 1stwebdesigner – crowdspring.co/1ijEFex. Ad Fraud Creates Worry For Some, Opportunity For Others | Advertising Age – crowdspring.co/1kXIaGI. 1ijAQWZ.

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

NOVEMBER 1, 2011

If you loved the emerging startup vibes of the DEMO conference, Asia will be getting its very own version with DEMO Asia 2012 slated for February 29 to March 2 in Singapore next year. It will also feature several DEMO alumni companies from the United States. “We DEMO Asia Singapore Audition.

Asia 157

Asia Singapore Malaysia Indonesia 157

Startup Lessons Learned

MARCH 27, 2013

Later, they built a web demo to demonstrate the functionality of the PalmPilot product—the idea was to lure people to the PalmPilot project. Then, to their surprise, the web demo really started to take off, and they started to attract a lot more interest in the web product than the PalmPilot product. What do we do?

Lean 167

Lean Silicon Valley Framework Cofounder 167

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113