Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success
YoungUpstarts
DECEMBER 7, 2017
It’s a great tool for companies to introduce a new brand and test product-market-fit in an early, low-risk environment; cultivate a group of early adopters who become product evangelists and provide crucial feedback and support; get early customer feedback on product concept and design and build brand equity for a product.
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