YoungUpstarts

MAY 15, 2019

We were lined up together, four jets on the runway packing 128,000 pounds of thrust, and we carried more horsepower than the entire starting lineup of the Indianapolis 500. The third P is a differentiator: purpose. On engine start, I felt the familiar rumble of the turbines spooling up.

Indianapolis 100

Indianapolis Differentiation Engineer Demand 100

YoungUpstarts

DECEMBER 2, 2015

It only now seems ironic that we hadn’t thought of the idea sooner—Bluebridge has 600+ apps all built to help organizations communicate and engage with their audiences, but we had never used it to communicate with our most important audience: our people. Here’s four ways we’re using mobile to increase engagement and productivity: 1.

Mobile 100

Mobile Employee Indianapolis Differentiation 100

Duct Tape Marketing

OCTOBER 5, 2017

Where are the differentiators? Identifying your audience is one of the first things you have to do to communicate your brand properly. Maybe your story isn’t coming across to your audience. But keep in mind that your audience will struggle to connect and resonate with an inconsistent brand. Go to your “About Us” page.

Indianapolis 51

Indianapolis Differentiation Social Media Audience 51