Remove Audience Remove Differentiation Remove Internet
article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This is the basis of an effective differentiation strategy. This network isn’t mutually exclusive with building an audience of customers. Using SparkToro to discover existing audiences.

article thumbnail

5 Copywriting Tips For Tech Startups To Captivate The Target Audience

YoungUpstarts

Therefore, copywriting is an essential step to ensure that you can entice your target audience and turn the visitors into potential leads. Remember that your target audience might not have the same level of technical knowledge as you do. If your content sounds too complex to understand, you will lose your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Why would people go to such lengths? Underbelly.

SEM 379
article thumbnail

What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Jamie understood the mass-market appeal and the massive audience he could reach going on the show.

Security 247
article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

And as we know that means your device is with you at all times, is location aware, has advanced features such as a camera and accelerometer but also has the drawback of having short battery lives, slower bandwidth than our typical Internet consumption and importantly smaller physical screens / real estate for content.

Mobile 282
article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93