Up and Running

OCTOBER 21, 2014

To my mind, it’s fear of the unknown that holds most of us back and not the thought of whether we’re competent enough or intelligent enough or whatever else we feel is needed to run a business. For example, Palo Alto Software focuses primarily on helping small businesses realize their dreams of starting a business.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Marketing gurus often refer to it as “differentiation.” Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). One is find yourself an audience and a marketplace and that’s something you can start doing within a week. The thing we’re sort of competing with is sort of the immediate things, and the awareness.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. Does your brand resonate with your intended audience? 2) Articulate your brand positioning.

Marketing 162

Marketing Charlotte Naming Design 162

Hearpreneur

JULY 10, 2015

This essentially forces you to forgo 3PL’s due to the high cost of the logistics, and the technology behind recommendation engines aren’t reliable enough to automate the process. I add other differentiators by podcasting and creating expert-sourced ebooks or videos. 3) Creating a Great Shopping Experience.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

Software By Rob

AUGUST 18, 2010

About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Software Review 78

Software Review Software Revenue Cofounder 78

Startup Lessons Learned

OCTOBER 11, 2008

The credit is due to much smarter people than me, and to the incredible power of necessity, that mother of invention. Be prepared to deal with excruciating judgements about what kind of content is appropriate for your audience. You may have to staff up a large customer service department to review and approve all of the items.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

JANUARY 28, 2019

Gmail is notorious for clipping email messages if the underlying code has a file size greater than 102 KB. Since CSS3 animations involve additional lines of code, ensure that your HTML template does not exceed the limit. This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118

Email Media Audio Software Review 118

alexpoole.info

AUGUST 14, 2012

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

MAY 8, 2019

The overwhelming majority of ecommerce site visitors are non-purchasers. This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. That makes it even harder to compete with industry behemoths. Content marketing and the “know, like, trust” model.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

NOVEMBER 14, 2017

I think the core thesis is one that’s almost tautological that, “Oh, yeah, you should be able to use these technologies,” smartphones, websites, the internet, transparency, pricing aggregation, reviews, and have some type of impact. People price differentiate all the time. Wouldn’t that be their argument?

Singapore 43

Singapore Government Silicon Valley Software Review 43