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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Why would people go to such lengths?

SEM 379
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. John , so well, myself and my business partner Andrea. Marketing Podcast with Debbie Howard.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

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53 Questions Developers Should Ask Innovators

TechEmpower

Are there other founders, business leaders, partners, or administrators? How will you differentiate from these? Internationalization/Localization Do you anticipate an international audience? Where are you today, and what’s happening right now? What’s been done so far to validate the concept? Ads, Viral/Social, SEO)?

Developer 520
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Are You Losing Money by Staying Too Niche?

YoungUpstarts

by Joshua Conran , senior partner at Deksia . Although the product was branded well and the marketing was on point, there was one glaring problem: The target audience was just too small to support the business. Finding your niche is a great way to differentiate your business and build a reputation within your industry.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Jamie understood the mass-market appeal and the massive audience he could reach going on the show.

Security 247
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Burstly is attempting to provide a better, more transparent way to promote your product.

Mobile 282