Duct Tape Marketing

MAY 25, 2017

What’s the Difference Between Small Business and Large Enterprise SEO? It’s important to note that just because the approaches to SEO are different, this doesn’t mean that small- and large-sized businesses can’t compete in search rankings together. In Search of SEO Success. Basic rules for good SEO.

SEO 69

SEO Small Business Metadata Software Review 69

ReadWriteStart

MARCH 7, 2022

Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. The problem is even more exacerbated for certain industries and niches; for example, startup SEO is becoming more difficult at a faster rate than marketing for more established companies.

Marketing 198

Marketing Advertising Metrics Technical Review 198

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You have tons of differentiation. But life doesn’t end.

Early Stage 380

Early Stage Stealth Marketing Startup 380

YoungUpstarts

FEBRUARY 15, 2012

The misconception about SEO: it’s all about ‘adding a few metatags’: I wish! It means that you are in a good position to directly connect with your target audience without the layers of bureaucracy that larger companies suffer from. Everyone can do that, and how would Google tell who is most valuable then?

Small Business 154

Small Business Social Media Engineer Search 154

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat. How do you differentiate yourself?

Product 101

Product SEO Search Engineer 101

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. And that’s not surprising at all — the platform has an audience of 2 billion people, providing a wide range of niches your business can fit in. Why does your company need a YouTube channel? Instructions.

Channel 149

Channel Small Business Video Audience 149

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 46

Search SEO ChatGPT Technical Review 46

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Startup Magazine

SEPTEMBER 4, 2024

Of course, in order to be trustworthy, we need to differentiate ourselves, which means doubling down on the bare basics. If healthcare providers had a far better tool in which to access patient health records remotely and across any device, this would certainly make things far more consistent.

Marketing 158

Marketing Technical Review SEO Social Media 158

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Memorability.

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

Brandanew

OCTOBER 13, 2015

Collaborate with reputed content creators: They only way to reach your audience is to focus on content. You need a lot of content and new content to keep the audience captured. Your audience will trust someone who is an expert in the field. f) SEO ranking. Think beyond generic SEO. SEO has changed.

Social Media 100

Social Media Marketing SEO B2B 100

The Startup Magazine

MARCH 26, 2019

In a world full of 500-word blog posts, long-form content is a refreshing break from the norm, a way to really engage with your audience, and a chance to show off some professional skills. One of the best ways that you can boost your SEO credibility is to create both internal and external links. Photo by Perfecto Capucine on Unsplash.

Jacksonville 104

Jacksonville Campaign Social Media SEO 104

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Building a social audience is a marathon, not a sprint.

Framework 102

Framework Marketing Acquisition Retention 102

Hearpreneur

JANUARY 8, 2023

With platforms like YouTube, Facebook, Instagram, and TikTok investing heavily in short-form video content, the need for brands to produce short and long-form video content will continue to grow as audiences come to expect it. 23- Focusing on engaging with the audience. Thanks to Daniel Foley, Daniel Foley SEO ! #27-

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Forecast 127

Brandanew

AUGUST 19, 2016

It also gives users SEO plug-ins that offer the desired flexibility level and optimize your website page. Effective usage differentiates you from those who fail to get productive results. Using feed features also allows you to keep your target audience updated. Here are few tips on how to use effectively use WordPress as a CMS.

PHP 100

PHP Widget HTML Portfolio 100

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. They do this by using a simple toggle device.

Audience 156

Audience Video Software Review Conversion 156

Hearpreneur

DECEMBER 14, 2022

In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. Through a company blog and SEO keyword research, our target demographic can discover our brand, which will boost website traffic steadily over time. 22- Nailing SEO. For me, it's SEO!

Entrepreneur 126

Entrepreneur Retention SEO Employee 126

Duct Tape Marketing

OCTOBER 20, 2021

He specializes in combining visual design and SEO for construction companies. 2:54] In your intro, it says you combine visual design and SEO – can you unpack that idea? [5:54] He owns the hook agency, a boutique digital agency out of Minneapolis and specializes in combining visual design and SEO for construction companies.

Minneapolis 95

Minneapolis SEO Widget Technical Review 95

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Differentiate yourself. Targeting the wrong audience. Know your audience. Let your customers know why you are the best in the market.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Duct Tape Marketing

APRIL 17, 2024

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. No, it's true.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of die hard SEO community.

SEO 98

SEO Channel Campaign Audience 98

ConversionXL

MAY 29, 2019

A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. So,” Hudgens continued, “view count should not be the goal—finding your audience where they live should be the goal.”. The choice may hinge on the diversity of your audience.

Channel 106

Channel Video Audience Software Review 106

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Developing a strategy that addresses The Amazon Effect depends on how well you know your audience, and how willing you are to keep the expertise so that you can respond correctly. That’s what you will need to target. It depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Marketing gurus often refer to it as “differentiation.” You need to be SEO optimized for what your small business does and where you are located. Run market research on the cheap by using Google Adwords to target an audience.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. And one of the fastest ways to establish yourself as an authority is by reflecting thoughtfully on the issues you expect to affect your industry and offering guidance to your audience on how they should prepare or react. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [14:08] Kind of diehard SEO community.

SEO 95

SEO Audience Channel Campaign 95

Duct Tape Marketing

JUNE 27, 2018

Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. This notion goes above and beyond simply identifying and understanding your target audience. In addition to your promise, make your distinct point of view and point of differentiation from your competitors clear.

SEO 78

SEO Technical Review Differentiation Audience 78

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

Social Media 117

Social Media Media Employee Programming 117

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I would not accept just anything for review, I had to see an angle that made for relevant content for my audience.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. More mobile SEO! Two reasons: 1.

Analytics 97

Analytics Viral Web Mobile 97