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SaaS marketing is unlike other marketing. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. Hence, it is critical to market it the right way. Directmarketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts.
With a tactical understanding of two different marketing strategies: demand generation and leadgeneration. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
I would contact retailers of this card game and say, “I’ve got an audience of Magic players. For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. I already had an audience of internet marketers. WHERE TO FIND SITES FOR SALE.
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