Demand Generation vs. Lead Generation: Integrating To Drive Growth
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.
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