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Find a location that has a target rich audience (aka Bar). 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. Typically it goes one lead: $200K+, couple medium pro’s: $50-$100K, then strategic guys at $25K (sometimes $10K for ultra strategic / domain expertise / distribution / etc).
And for coffee distribution, you’ll have to press elbows with Starbucks in Guatemala. Visionaries have an uncanny ability to gage the shifting emotions, priorities and anxieties of their internal and external audiences, and then, respond accordingly. The textile factories are in Buenos Aires. All markets are global.
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