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These are things that if you get right, you can optimize your way into a big, sustainable audience. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Leveraged distribution channels.
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Reply Top Posts « WordPress.com , on November 3, 2009 at 4:38 pm Said: [.]
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes productdevelopment in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Sure, Id be delighted to.
These costs don’t take into account the many relevant systems within Shopify’s business such as maintaining its API, the infrastructure and server space needed to support its 50,000+ shops and designing and developing all of the beautiful templates that help make Shopify so successful. Linus Pauling. Image credit: bloomua / Shutterstock.
In a way, you can think of BD as “sales when you don’t know what the product is yet.” It’s basically working with potential outside partners to reach your business goals--which could be revenue, distribution, financing, productdevelopment, awareness, etc. And what is a good user experience?
In this post I hope to talk about how to do it well, in terms appropriate for both audiences. In my experience, the majority of changes we made to products have no effect at all on customer behavior. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product.
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
They were interested in the tools and new distribution medium kaChing provided. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# They were interested in the tools and new distribution medium kaChing provided. Which is a nice story. says Rachleff.
Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.
Hyatt, founder of Conduit Labs , gave a talk on Tuesday entitled “Off The Record,” about the predictive approach to productdevelopment. Shah, founder and CTO of Hubspot , spoke on Monday afternoon about inbound marketing for startups.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
One of the best ways to start developing your market penetration strategy is using the Ansoff Matrix. Typically, productdevelopment and diversification are the more costly and riskier options, while market development and market penetration are considered to be lighter risk strategies. Launch a new product or service.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. The result is a profound democratization of the digital means of production. The result is a profound democratization of the digital means of production.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
On the other hand, if you arrive at a VC pitch without a comprehensive understanding of the industry you’re hoping to compete in, or without a clear path to profitability or a thoughtful product-development road map, you’ll likely leave empty-handed. Draw upon connections to help get an audience.
It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. Productdevelopment. Productdevelopment allows you to expand your existing market share by developing a new product for that audience. New channels.
In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!
It is necessary to cover the early stages of productdevelopment, thorough market research, and other processes during the initial step. This suggests the firm should have a list of paying customers, consistent sales cycles, a clear value proposition, and a developing revenue pipeline in the ideal situation.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
This drives our own productdevelopment strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?) Or right here on the good ol’ Internets?
Step 2: Write your survey and send it to your audience. Because they used the magic term ‘personas,‘ development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Plan your audience in this step. Step 2: Write your survey and send it to your audience.
Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? I took a look back over your blog, there isnt an about page or a blog post where you introduce yourself. Hacker News 3.
Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Besides the general focus on customer and productdevelopment, an entrepreneur should foresee the next moves that will serve to guide him on the right path. We wish to change from a passive content approach to a highly interactive strategy in which our audience engages with our content. Thanks to Chelsea Cohen, SoStocked ! #11-
Because they used the magic term ‘personas’, development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It What do you want to know?
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.
We’ll be conducting a series of educational programes covering: fund raising, team building, productdevelopment, sales, marketing, business development and how to prioritize your time as a CEO. The company has opened its API to approved sites for distribution and approved developers who want to build games, etc.
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.
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