Audience Distribution SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Driving huge audiences can be worth millions of dollars, that’s why. Rebelling is simply a form of snobbery.
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ConversionXL
FEBRUARY 3, 2022
Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. The best way to establish the journey your audience takes from awareness to purchase and advocacy is to approach things from the customer’s point of view.
Startup Lessons Learned
SEPTEMBER 12, 2008
These are things that if you get right, you can optimize your way into a big, sustainable audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Problem is, you inevitably become yesterday’s old news.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. – the biggest Internet portals of the day.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. But you don’t need to spend money on SEM.
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