Remove Audience Remove Forecast Remove Redemption
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., When it is defined, you can use the data to forecast and set high-level retention objectives, which will fuel your experimentation program. Reactivation.

Retention 101
article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. When you start considering LTV forecasting, segmentation, cohorts , etc., When it is defined, you can use the data to forecast and set high-level retention objectives, which will fuel your experimentation program. Reactivation.