Audience Framework Product Name 
ConversionXL
JUNE 14, 2021
We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. They developed features with their specific audience in mind. It could help us shape the future of [COMPANY/PRODUCT NAME].
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
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ConversionXL
MAY 15, 2018
Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. AUDIENCE #2: Your Website Visitors. Whom to survey?
ConversionXL
FEBRUARY 24, 2014
A framework for thinking about this: Fogg Behavior Model. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Bottom line is this: Behavior = motivation x ability x trigger.
ConversionXL
APRIL 23, 2019
A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. Note that if your audience is not tech savvy, they might not know what SSL or HTTPS are, so speak in plain terms. This is a secure 128-bit SSL encrypted payment.”
Hearpreneur
AUGUST 31, 2018
I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. describes what type of products we sell.
Occam's Razor
JULY 22, 2013
The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?
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