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While the seemingly overnight success of ChatGPT was culmination of more than a decade of iterations in ‘creative automation’, the progress we’ve witnessed in AI over the last couple of years is poised to forever change the landscape of content creation. But GenerativeAI has yet to live to that hype.
With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. Number one, I'm calling this hyper personalization powered by generativeAI.
GenerativeAI: The Forbes article Startup Trends, Industries, and Technologies in 2024 suggests that the evolution of GenerativeAI will play a crucial role in the business sector. Identify the digital platforms that have the most significant impact on your target audience and seize the opportunities they provide.
GenerativeAI has the potential to be a powerful tool for nonprofit organizations, but it also requires board members to understand the challenges and ethical concerns it presents, along with its benefits. Insider Intelligence predicts that generativeAI adoption will climb to 77.8 million users by 2024.
There is an increasing convergence of content generation, data & identity, and marketing automation , driven by AI. This capability could revolutionise content production and distribution for media and entertainment companies. billion in earn out based on performance.
By using data to inform your marketing plans, you can make better decisions, target the right audience, and maximize your ROI. Data-driven marketing ensures that every part of your budget spent has the highest potential for impact by targeting the right audience and refining campaigns based on performance data.
But in the coming age of generativeAI, endless synthetic content and misinformation – there might be an opportunity for traditional media companies to regain their reputation as a 4th branch within a democracy. How can media companies transform generativeAI from threat to opportunity ?
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generativeAI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
So obviously I've seen a lot of passion over the years towards the small business audience. And then, I don't know, email, socialmedia. I think that AI in a lot of ways is going to be different in that it's not a platform. John Jantsch (05:01): I think there's a couple things. We didn't have websites.
It’s hard to believe that ChatGPT is only 2 years old, considering the amount of capital that has been invested in generativeAI startups since. This analysis spotlights 10 key trends set to redefine media, entertainment, gaming, and commercedomains where technological disruption is felt most profoundly.
From gaining insights through data analysis to increasing efficiency, the potential impacts of AI are significant. When used effectively, it can help your board reach wider audiences and enhance your nonprofit’s programs as you work to address complex societal challenges. AI can also reduce errors and eliminate redundancies.
In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. Even prior to generativeai, we had content farms where people would just generate crappy low quality content. Alan (09:16): Exactly.
Stephan (04:45): So it's important to understand that the tried and true techniques and tactics of SEO still apply in terms of identifying good keywords, topics that resonate or relate to your audience. Who wants to read a thousand page book? (01:33): You're not going to try and keyword stuff. Your article.
Or, it’s just what “generativeAI” does with a series of uploaded images of the two of us if given some creative prompting. In the early days of User Generated Content, the mantra was “everyone can be a creator” and we talked a lot about the long tail of artists. Let’s not make the same mistakes we made with socialmedia.
Leverage your personal and professional networks, email your contacts, post on socialmedia, and ask for feedback. However, keep in mind that your friends may not be your target audience, so don’t get discouraged if they’re not interested.
As I have written, LLMs and generativeAI are as easy to use as speaking or typing. However, the real hack isn’t about learning the vagaries of AI, but about learning how to apply your skills to it. To add what you know, think, and imagine to the AI tech stack. We saw this with socialmedia.
Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) via Captions ).
Embark on a transformative journey as we discuss the evolution of content marketing and the role of AI in shaping its future. Discover how Kate’s background in radio and storytelling paved the way for her innovative approach to crafting personalized socialmedia messaging. This is John Jantsch. Kate (02:04): They have to.
Before you start pitching to investors, make sure you have a deep understanding of the gaming market, including the latest trends, the target audience, and the competition. This could include things like pre-registrations, socialmedia following, or positive press coverage. Do your research and understand the market.
GenerativeAI is like the wild west right now—full of promise and peril, with opportunities and dangers lurking around every corner. These accounts were cranking out text and images designed to sway public opinion and spread disinformation across socialmedia. All the tests have shown that this image is real.
3- Transformation in generativeAI Photo Credit: Benjamin Baume The finance industry in 2025 will be defined by the growing influence of GenerativeAI, reshaping how consumers make financial decisions. Its a powerful way to connect with your audience and create urgency. Thanks to Matt Little, Festoon House ! #13-
Hyper-Personalization Powered by AI 2. GenerativeAI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. As search algorithms increasingly feature content from decentralized communities, they offer a better connection to audiences. The Rise of Decentralized Communities 3.
Startups can develop solutions that generate optimised product listings, including descriptions, images, and videos, and A/B test them to improve conversion rates. They also suggest using AI to crawl marketplaces, identify trends, and provide recommendations for new products or untapped audiences.
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