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Andreessen Horowitz Consumer Team Opportunities for startups I’m a big fan of the content A16Z has been publishing on generativeAI over time. Live, interactive entertainment at massive scale – AI allows anyone to be an entertainer with the help of generative avatars.
There is an increasing convergence of content generation, data & identity, and marketing automation , driven by AI. This could transform how media and entertainment platforms engage their audiences and generate revenue. billion in earn out based on performance.
But in the coming age of generativeAI, endless synthetic content and misinformation – there might be an opportunity for traditional media companies to regain their reputation as a 4th branch within a democracy. How can media companies transform generativeAI from threat to opportunity ?
It’s hard to believe that ChatGPT is only 2 years old, considering the amount of capital that has been invested in generativeAI startups since. Task completion: monitor the prices for the best holiday packages, products and deals Startup Opportunity: Platforms enabling secure AI-to-AI transactions.
Marketing is particularly well suited for adopting generativeAI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!)
Startups can develop solutions that generate optimised product listings, including descriptions, images, and videos, and A/B test them to improve conversion rates. They also suggest using AI to crawl marketplaces, identify trends, and provide recommendations for new products or untapped audiences.
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