Remove Audience Remove Georgia Remove Naming
article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Your business model should be scalable and have the capacity to grow beyond the audience sweet spot you identified early on in this process. Wain Kellum is CEO of Atlanta, Georgia-based VoIP service provider Vocalocity.

Georgia 238
article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Does your brand resonate with your intended audience? What is branding? The basics.

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Texas Startup Manifesto

Austin Startup

We’ll be kicking off our first event in Dallas with a How to Meet Investors in Texas and Ask Me Anything session at The DEC with venture capitalists from around the state — but we’ll be live-streaming it back to an audience in Austin. Edwards, Texas A&M, Texas State, Texas Tech, and Trinity to name a few.

Texas 97
article thumbnail

11 Trends in Web Logo Design

mashable.com

While these designs are definitely quirky, geeky and cool, beware using them for a general audience; not everyone feels the same nostalgia we do for an 8-bit, pixelated graphic of a mushroom. Color-Coordinated Compound Words Web startup names and logos are inextricably linked. This trick is one of the oldest in the book.

Web 111
article thumbnail

The Future of America’s Innovation Economy- Progress and Challenges at the USPTO

David Teten

Kappos: We’ve hired Dr. Stewart Tate, a tenured Georgia Tech econ professor. Audience question: Average pending time for a patent application used to be 6-9 months. Audience: one of my problems was making sure patent wasn’t issued too quickly, so you can sync it with marketing. IBM, I.B.M., Director of the NJIPLA.

article thumbnail

U.C. Santa Cruz Commencement Speech – 2019

Steve Blank

It’s altogether fitting and proper that in a college named after Rachel Carson , to share four short stories of what happened when truth and justice faced money and power – for the seven years I served as a public official on the California Coastal Commission. How will you rouse an audience to action?

article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Comment about this source: Pits Times Roman against Georgia and Georgia against Verdana. They point out that of 123 statements about typography in Burt’s book, only three – 3 – were either supported by data or by reference to named sources (Rooum, 1981; Hartley and Rooum, 1983; in Lund, 1995 ). Coghill, V.