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For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. Not only are they solving for the do audience, they also solve for the think audience. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. How crazy is that?
I've been waiting for, you know, something to come along and gimme the green light to make this shift in my business. I remember being out in Hawaii and people like, wow, that's amazing. And then this is where we start to reveal this kind of imaginary audience. And they're constantly playing to this audience constantly proving.
I would contact retailers of this card game and say, “I’ve got an audience of Magic players. It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. I already had an audience of internet marketers.
The latest case in point: John and Hank Green of the Vlog Brothers’ sold-out show at Carnegie Hall last Tuesday night. Let’s hope the Greens possess an “any publicity is good publicity” attitude. (The John and Hank Green are by no means the first YouTube act to find an audience in the real world.
I want to help the best brands around the world find their voice so that their target audience can find them quickly when in need of their products or services. Thanks to Brad Leahy, Green ! #7- 9- Be the #1 Small Giant in Hawaii. You see like Silicon Valley, Hawaii is becoming its own startup paradise. The biggest one?
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