Digital Design & User Experience Best Practices: Happiness + Profits!
Occam's Razor
JUNE 11, 2014
For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. Not only are they solving for the do audience, they also solve for the think audience. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. How crazy is that?
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