YoungUpstarts

OCTOBER 11, 2011

The most sustainably successful entrepreneurs know how to market their goods and services to the intended (or, sometimes, unintended) audience, maybe even filling a niche nobody even knew existed. Joseph Pine on what consumers want. Tim Harford: Trial, error and the God complex.

West Virginia 279

West Virginia Los Angeles Nigeria Virginia 279

ConversionXL

NOVEMBER 27, 2019

asks Nick Greene. Might as well dream up one that amuses the target audience. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Why is it kept secret?”

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

asks Nick Greene. Might as well dream up one that amuses the target audience. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. Why is it kept secret?”

Customer 101

Customer Differentiation West Virginia Campaign 101