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After reading the wonderful blogpost on the BBC’s dynamic semantic publishing system , it reminded me that the Semantic Web has two audiences: the common web user (my mom) and developers. Best Buy uses RDFa and has shown a 30% increase in their SEO efforts. Mainstream for whom? This is valid proof that this gap is being bridged.
Find a location that has a target rich audience (aka Bar). Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. Value in that order.
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