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4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today. Today, however, innovation in guerilla techniques is essential. Aerial messages. My company, AirSign Inc.

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An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

I make an effort to tailor my keynotes, as much as is practical, in order to deliver more specific value to my audiences. I’ve been researching an industry (coin operated vending) in preparation for a speech I’m giving. Who Says Elephant’s Can’t Dance?

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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

One of the biggest pivots we’re personally making for next year is our focus on cost-effective, guerilla marketing efforts. I'm looking to shift more of my marketing spend toward paid search and social media advertising in order to reach a wider audience for my products and get more organic traffic back to my website.

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Guerilla Innovation Strategies for Small Biz, An Introduction

Gregg Fraley, Author of Jack's Notebook

” The audience was nearly all small business people. Consider this the introduction to Guerilla Strategies for Innovation. Anthony’s recent Little Black Book of Innovation comes close, but, forgive me for saying so, there is a certain “MBA-speak” (and just MBA ‘think’) even in his really good book.

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Why Your Small Budget Shouldn’t Hold Your Startup Back

YoungUpstarts

You Can Use Guerilla Marketing Efforts. Guerilla marketing is useful for any business that has a limited budget but does want to have a big impact on their target audience. Companies like ignitedigital.com can help you make your business more searchable online. Before you know it, you’ll be competing with the best.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

You could use quick-and-dirty guerilla research methods (e.g., Simple to test means: Something that doesn’t require any special targeting or audience segmentation. The “aware but yet to buy” as well as recently churned segments can offer up a ton of insights. Pick your research methods depending on what you need to discover.

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Amping Ideas, Two EZ Innovation Tools

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Nine. This Guerilla Innovation post is about the amping up part. You might keep in mind as you answer who is the target audience for your idea. This post is the 10th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Or answers.