Audience Guinea Revenue Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
The Startup Toolkit
OCTOBER 28, 2011
The use case is that you’ve got a tall podium in front of a big audience so normal peoples’ voices can reach the world (Tumblr, Reddit). Both of these take a while and won’t generate revenue. ”) which kill the virality and thus the campaign. Selling UGC technology (or platforms) is a sticky wicket.
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