Audience Guinea Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. During beta-testing they would be guinea pigs.
The Startup Toolkit
OCTOBER 28, 2011
The use case is that you’ve got a tall podium in front of a big audience so normal peoples’ voices can reach the world (Tumblr, Reddit). ”) which kill the virality and thus the campaign. Selling UGC technology (or platforms) is a sticky wicket. Both of these take a while and won’t generate revenue.
Startup Lessons Learned
APRIL 14, 2009
In other words, they have learned to grow renewable audiences. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Start using some of those customers as guinea pigs for a self-serve version of the product.
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