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Low-end disruptions involve a new operating and/or financial approach with some combination of lower gross profit margins and higher asset utilization. Blockbuster failed to respond appropriately because the initial threat didn’t appear too disruptive; the two companies were serving different audiences. Types of Disruptive Innovation.
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Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Circulation/Audience Development.
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