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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. Audience data.

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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

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Common B2B Challenges and How To Solve Them

ConversionXL

Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. For idronect, we decided to double down on podcasting as we found it to be incredibly effective to set up meetings with target accounts, learn more about their needs, build the relationship and present the product.

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How to Conduct Your Own Total Online Presence Audit

Duct Tape Marketing

Are there photos, posts, or videos? Local content – In addition to your regular content, be sure to include content that revolves around your area, events, local happenings, and so on, so that your audience is aware that you care about the community (this is also another way to alert Google where you operate). Are there reviews?

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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. I’m offered a brief onboarding video. A quick “note” from a member of your team (or the head of your company) feels more authentic than a generic corporate thank you. Make it feel human. Image source ).