Remove Audience Remove Lead Generation Remove Redemption
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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Online marketing, as the name suggests, requires your audience to be online. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Increase options and redemptions.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

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