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Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.
This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. 1) Can you tell me more about your audience?
These are things that if you get right, you can optimize your way into a big, sustainable audience. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test? Expo SF (May.
The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. For very small sums a business can target a very specific local audience (in many cases right down to the zip-code). Yellow pages. Outdoor and print.
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. This year, the word pivot has become over-hyped ( even on TechCrunch ).
kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&#
Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuous deployment , a process that allows companies to release software in minutes instead of days, weeks, or months. At a recent talk, an audience member asked me about the impact of continuous deployment on morale.
But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. Act quickly to gain quick results.
Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. But I think in a lean startup, the development methodology is too important to be considered "just management." I dont think so.
One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. The Lean Startup Intensive is tomorrow at Web 2.0.
for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Expo SF (May. for Harvard Business Revie.
Guest post by Lisa Regan, writer for The Lean Startup Conference. How can established companies benefit from implementing Lean Startup? Of course, you can also continue the conversation by attending The Lean Startup Conference. What can Lean Startup do about this? They’ll jump in to answer in the coming days. (Of
Lessons Learned by Eric Ries Monday, February 9, 2009 The lean startup @ Web 2.0 Expo to explain the lean startup concept to a larger audience. The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products.: The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.
Lessons Learned by Eric Ries Wednesday, June 2, 2010 The Five Whys for Startups (for Harvard Business Review) I continue my series for Harvard Business Review with the Lean Startup technique called Five Whys. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience.
Expo Intensive rocked, the mainstream media has started writing about the Lean Startup, and - most of all - the movement continues to grow and evolve. I went to the conference thinking that I was well grounded in the basics of the Lean Startup approach and that attendance would hone the edges of that understanding.
Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.
Plus, as product development teams in lean startups become adept at learning-and-discovery (as opposed to just executing to spec), its clear that some bugs shouldnt be fixed. We always have to avoid that dysfunction - even the lean manufacturing greats realized that they couldnt afford to see their manual-labor workforce that way.
Identify the audience. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience.
bands take their built in audience and then branch into their own material. Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:29 am Said: [.] reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. Then WHAT it IS?
Most of us need just a Lean Business Plan, for internal use, with just bullet point lists and important projections. Good businesses always keep their Lean Plan up to date. The lean business plan is great news because it makes the planning process much less daunting. More on that in the section on the Lean Plan.
Guest post by Lisa Regan, writer for The Lean Startup Conference. Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. Our final webcast of the season was organized in response to intense interest from our community around Lean Startup in education.
July 20, 2009 1:44 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.
Every board meeting, the metrics of success change. In other words, they have learned to grow renewable audiences. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use. Expo SF (May.
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). These concepts have important implications for any lean startup.
Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot?
Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. The lean startup focuses on situations where we have both an unknown problem and an unknown solution. This is my take on that idea.
Growth marketing borrows a concept from the lean startup methodology. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. If your campaign works and your brand awareness metrics improve, you win.
The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.
Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. Hacker News 3.
October 17, 2009 10:34 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.
I did my best to capture video and audio; a YouTube playlist and Slideshare slidecast are below: Slides (with audio): 2009 08 19 The Lean Startup TechStars Edition View more presentations from Eric Ries. And, as usual, I wanted to share some of the audience reaction with my commentary. The Lean Startup Intensive is tomorrow at Web 2.0.
Lessons Learned by Eric Ries Wednesday, May 27, 2009 Austin: the Lean Startup tour continues Next week I head to Austin, TX for my first visit ever. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight.
This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).
The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.
There is little point in marketing to an area that lacks your target audience. As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If you’ve heard of a business model canvas, a Lean Plan is a better alternative to that.
And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.
You need to speak to your audience in a way that resonates with them. Qualitative research is your best friend to get to know your audience, and observe the voice of the customer. This post comes with specifics on figuring out your online audience. #3 Are you familiar with the Lean Startup methodology? Edwards Deming.
Ill exclude those non- lean startups who basically exist for the purpose of raising bigger and bigger sums of money. But these students completely failed to address the one and only question on their audiences mind: can you three guys really build the robots of the future? The Lean Startup Intensive is tomorrow at Web 2.0.
Lessons Learned by Eric Ries Saturday, January 2, 2010 Towards a new entrepreneurship When I started writing about the lean startup , my aspiration was to do more than just share a handful of tips and tricks that work for consumer internet startups. This belief led me to the lean startup, and to an amazing 2009. Writing a book.
If you don’t have a specific immediate need to show a formal business plan to a banker or investor, then you are probably better off doing just a lean business plan , for your internal use only. Keep things as brief as possible and entice your audience to learn more about your company. Key Metrics. Key Metrics.
The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Today—and particularly in the pandemic context—you need to put a little more work to build a relationship with your audience. Bonus tip: Audiences love interacting with videos.
-Adam Grant, New York Times bestselling author of Originals , Give and Take , and OPTION B with Sheryl Sandberg Since The Startup Way came out on October 17th, I’ve had a great time traveling with the book, speaking to audiences, and meeting amazing people creating change in all types of organizations.
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