Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. Or should you focus on user engagement or virality? That’s right.

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San Francisco Lean Metrics Design 154

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

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Distribution San Francisco Lean Continuous Deployment 74

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 You can find the latest news in the form of newsletters in Lean Luxe , 2 PM , Chips + Dips , Retail Brew , The Hustle , and Vogue Business. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. If you go for freemium, consider the conversion rates I’ve mentioned above, and estimate the size of the audience you have to tackle.

Startup 110

Startup Non-Compete Viral Software Review 110

YoungUpstarts

FEBRUARY 14, 2017

OK, so testing your product with an initial audience is always going to be a nerve-wracking time. According to the Lean Startup , there are 10 different types of Pivot. Your product has customers, but not the audience you originally visioned. So you have solved a problem, but for a different audience. Customer need pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. In Suspense the audience and characters know the same information.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Occam's Razor

OCTOBER 14, 2020

The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. Is there something I can add to increase the chances that this will go viral and result in fame and glory? This graphic went viral on the socials, and deservedly so. I’m only teasing. A good sign.

Algorithm 109

Algorithm Viral Technical Review Texas 109

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Viral coefficient (how well your users become your marketers.). Third: who is your audience? You want to tailor your message to your audience.

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Metrics Clickthrough Lean Analytics 58

ConversionXL

NOVEMBER 25, 2020

This content relates strictly to the products and services you provide, and have a very limited audience. Staying in front of our audience. I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer. Self-promotion. This part is the hardest.

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Channel Metrics Algorithm Video 129

Both Sides of the Table

NOVEMBER 5, 2012

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Yes, CPMs on YouTube are lower today.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. First: Who is the target audience?

Metrics 157

Metrics Analytics Lean Churn Rate 157

crowdSPRING Blog

JANUARY 31, 2011

Here are some tips and resources that we leverage, utilize, or otherwise live by in our own PR efforts: Know your audience. It is critically important that you understand your audience, whether these are your own customers (or potential customers), magazine writers, academics, or influencers of other stripes. Illustration: Eric (a.k.a.

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Public Relations Small Business Lean PR 130

Duct Tape Marketing

APRIL 24, 2025

There will certainly be a place where a lot of companies lean into being more human, more service oriented. There's one prompt that I fell in love with and it went like super viral on LinkedIn. It's like my most viral post to date was a deep research prompt and it's really useful. Like AI frees us up to do the more human things.

ChatGPT 41

ChatGPT Artificial Inteligence RSS CPA 41

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. This ability to slice and dice by the audience you want, and not just be those searching for specific words or terms can be incredibly powerful. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Advertising 103

Advertising Lean Marketing Campaign 103

Software By Rob

AUGUST 5, 2010

The knowledge that you need 10,000 hours to master a subject, that certain trends become viral after the 412th person adopts it, or that you should make your product remarkable, is not going to help you launch. I figure, hey, we make (real, physical, heavy) stuff, I should bone up more on Lean Manufacturing.

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Founder Startup Software Review Software 78

Hearpreneur

APRIL 13, 2022

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. The platform offers low subscription prices, HD quality, and a new perspective to audiences with respect to TV shows and movies. Thanks to Fletcher Wimbush, The Hire Talent ! #2- 2- Dropbox.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Andorra 77

Startup Lessons Learned

JANUARY 27, 2009

In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. At a high level, anything that drives virality should be free. January 28, 2009 1:54 AM startupcfo said.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

crowdSPRING Blog

JUNE 19, 2011

Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Keep in mind three things: 1) your major selling point or what you are there to talk about; 2) the proof behind your selling point, and 3) making the journalist and their audience care what you have to say.

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Lean Marketing Public Relations PR 96

VC Cafe

SEPTEMBER 10, 2010

Try to make personas of your target audience and think about your product from their point of view. Launching a lean product doesn’t mean you should lose the ‘wow’ effect, so prioritize accordingly. Don’t you know who you’re going on a date with? Bekko went far beyond that. Timing is everything.

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Lean Customer Development Audience Viral 120

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

APRIL 14, 2016

Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. Clarity means never assuming your audience know anything. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 31, 2021

A share is a leading indicator that your audience found the piece of content valuable enough to share. The more shares a piece of content gets, the higher the chance of it ‘going viral. This can often signal you’re creating content that connects with your readers and target audience. But first the pros and cons of each approach.

SEO 163

SEO Metrics Social Media Audience 163

Up and Running

JULY 26, 2016

Lean marketing. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Equity Kicker

MARCH 5, 2014

Yesterday Kissmetrics blogged A recipe of viral features used by the fastest growing startups. However, the paragraph that caught my eye though was about the nature of virality rather than how to generate it: Virality is not a single feature. You must understand your audience and design a user flow that leads to sharing.

Viral 92

Viral Lean SEO Software 92

crowdSPRING Blog

MAY 19, 2013

And for many businesses trying to reach an increasingly distracted, overwhelmed, and fragmented audience has become more difficult than ever. Given the fact that you share the same market, similar products, and indistinguishable audiences chances are that what is working for them, will also work for you. Learn from the best.

Small Business 96

Small Business Social Media Marketing Lean 96

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Small Business 100

Small Business Public Relations Africa Lean 100

Brandanew

JUNE 20, 2016

Contrary to what you may want to hear, going viral doesn’t have much to do with it. This is really important for a variety of reasons including having the ability to define the voice of your brand, and be a brand publisher telling stories that attract your audience. What does success mean? It’s much more than that.

Marketing 124

Marketing Framework Curation Matching 124

ConversionXL

MARCH 16, 2016

See, when people lean on NPS like it’s a magic number, it doesn’t do much good. And you think you know your audience because you have a data point, but don’t realize how nuanced their interactions with your company actually are. It doesn’t help that the original HBR article on NPS called it “the one number you need to grow.”.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. There are just too many variables… Different audiences. Startups are designed for astronomical growth.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

FEBRUARY 13, 2025

Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers. He emphasized that while many professionals understand the importance of storytelling, few know how to craft engaging narratives that captivate audiences. This is John Jantsch.

Audience 72

Audience Framework Differentiation Leadership 72

View from Seed

MARCH 8, 2016

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. You can absolutely launch lean and scrappy.

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Seed Stage Conversion Startup PR 120