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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. Find your audience of superfans. Image source.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Different conditions require different specialists.

PPC 69
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

No matter if the feedback is positive or negative, they should respond to their audiences right away. Reputation management is far easier when it’s promptly tackled. Campaign Management and Content Creation. Developing Pay-Per-Click (PPC) campaigns and bidding strategies. Creating graphics to support content.

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Working In Marketing As A Second Job

YoungUpstarts

A popular choice of second job which many people in the UK manage to run alongside their day job is website development and marketing. This ranges from pay-per-click (PPC), to search engine optimisation (SEO) to social media marketing. Website Development and Marketing. SEO as a Second Job. Using Social Media to Supplement Your Income.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. First, marketers create content that appeals to the company’s target audience. Content management systems (CMS) like WordPress are used to further streamline the content marketing process.