YoungUpstarts

JUNE 14, 2011

As we head into 2011, we can safely say that to be effective within online PR , marketing, and communication we need to be social. And many companies forget that they have to start from their audience’s point of view, rather than from their own. Download the rest of this white paper here. Look, Listen and Love.

Networking 187

Networking Social Network Singapore Social Media 187

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

JUNE 15, 2011

At a glance, your targeted audience could see what is being said about you on Twitter, which videos you are featuring on YouTube, or what your latest blog entries are about. Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011.

Social Media 169

Social Media Media Singapore Channel 169

YoungUpstarts

DECEMBER 8, 2015

Through communicating useful information in front of a relevant audience, a thought leader drives innovation. New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. Uri Alexandrovitz, WorldClass .

Leadership 100

Leadership Colombia Technical Review Differentiation 100

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

Duct Tape Marketing

MAY 25, 2017

written by Guest Post read more at Duct Tape Marketing. If you’ve spent any time working in administration, management, marketing, or sales for a larger company, then you understand that the mentality there is a totally different beast, in general. What’s the Difference Between Small Business and Large Enterprise SEO? Keywording.

SEO 70

SEO Small Business Metadata Software Review 70

YoungUpstarts

MARCH 27, 2020

by Erin McCoy, director of content marketing and public relations at Killer Visual Strategies. When 96 percent of people have viewed a branded explainer video, it doesn’t matter what industry you’re in — visual content is a crucial way to reach your audiences. Visual eBooks & White Papers.

Marketing 232

Marketing Social Media Public Relations Widget 232

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

Demand 91

Demand Lead Generation PPC Leadership 91

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Personalization is a must in today’s sales and marketing world.

Sales 100

Sales Vesting Technical Review Channel 100

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. This is not a lesson in physics, but a conversion formula developed by Marketing Experiments.

Conversion 109

Conversion Framework Technical Review Sales 109

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

B2B 92

B2B Campaign Audience Advertising 92

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 95

Social Media Media B2B B2C 95

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 7, 2013

Blah blah, write a compelling headline , know your audience , be persuasive , find your unique selling proposition , keep copy clean, blah blah blah. Though technically good, you still have to ask you’re speaking to some sort of universal truth about the market. At one point, this advice was great. Featured image.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Duct Tape Marketing

MAY 3, 2013

Today is guest post day here at Duct Tape Marketing and today’s guest is Gordon Graham – Enjoy! Ever seen a “white paper” on the web… and figured those are only for the big guys? If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers.

Australia 78

Australia Small Business New York Design 78

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 68

Community Kuwait Cofounder Bootstrapping 68

ConversionXL

NOVEMBER 3, 2020

Blah blah, write a compelling headline , know your audience , be persuasive , find your unique selling proposition , keep copy clean, blah blah blah. Though technically good, you still have to ask you’re speaking to some sort of universal truth about the market. At one point, this advice was great. Image source ).

Technical Review 117

Technical Review Software Review Conversion Sales 117

Duct Tape Marketing

SEPTEMBER 12, 2024

The Power of Expert Feedback in Improving Writing Skills written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tim Grahl In this episode of the Duct Tape Marketing Podcast , I interviewed Tim Grahl, CEO and publisher of Story Grid. Click on over and give us a review on iTunes, please!

Guinea 88

Guinea Cloud Audience Email 88

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. YouTube videos? In most cases, probably not.

Audience 159

Audience Framework Community Search 159

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. It brings in traffic, educates your audience, and gives them something they want to subscribe to. As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. Click on over and give us a review on iTunes, please!

SEO 91

SEO Search Generative AI Engineer 91

Startup Professionals Musings

APRIL 24, 2019

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Pick a niche and target audience to demonstrate commitment. Word-of-mouth” is another form of influencer marketing, pulling in friends and new customers.

Leadership 233

Leadership Social Network Video Social Media 233

Duct Tape Marketing

DECEMBER 4, 2018

Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. The tool is designed to make it easier for both your sales and marketing teams to work effectively and drive even more conversions. Customer segmentation is what gives your marketing efforts that personalized touch.

Seattle 77

Seattle Technical Review Pennsylvania Conversion 77

YFS Magazine

JUNE 4, 2018

For a growing healthcare startup white papers are an affordable way to build a reputation as a thought leader, grow an audience and hopefully grow your business.

Startup 68

Startup Reputation Audience Sales 68

Pascal's View

SEPTEMBER 5, 2010

The backbone for my contribution to our effort is the best practices work “for practitioners by practitioners” that I have developed in the area of venture capital through the multiple articles and three white papers that I’ve written.

Venture Capital 44

Venture Capital China Technical Review Silicon Valley 44

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

JANUARY 4, 2016

More on this as we get deeper into measurable web analytics for B2B marketing sites. The difference is in knowing whether the site is being visited by the right audience. Are your marketing efforts successful in driving new channel traffic? And that journey starts with familiarizing visitors with your brand. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

JULY 25, 2017

According to a comScore white paper , all internet traffic growth came from mobile last year. In Google Analytics, go to Audience → Mobile → Overview, and then hit the button that shows relative performance on conversion rate. The issue with mobile website design is twofold: 1. How do you know if you have this problem?

B2B 92

B2B Mobile Analytics Deal Flow 92

Software By Rob

AUGUST 5, 2010

I mean come on, I need to know about marketing and trends and stuff, right?&# The “Everyone is in the Fortune 500″ Effect Ok, so high-level, feel good books about social/marketing trends are not going to help my startup. Massive markets that you don’t need to understand to run a software company.

Founder 78

Founder Startup Software Review Software 78

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast.

Product 88

Product Framework Technical Review Cofounder 88

The Startup Magazine

SEPTEMBER 20, 2023

Thought leadership is a type of content marketing where businesses use the expertise, valued opinions and experiences of their employees to educate their target audience on a particular topic within the industry. Audiences don’t have a lower tolerance for long-form. They have a lower tolerance for mediocrity. “We

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

The Startup Magazine

JANUARY 5, 2020

Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing.

Marketing 120

Marketing Campaign Demand Conversion 120