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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153
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Time Rich, Time Poor and Apple

SoCal CTO

He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong. This is an interesting concept and not something Ive seen articulated this way.

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Events and Networking in Los Angeles

SoCal CTO

In fact, I would say that over the past few years, it has become harder to produce or find events that will attract a good audience. First - let me say what I consider to be a good audience - interesting people. For me, these are folks who are actively involved in wide variety of technology-enabled businesses.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

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MyShape Article - Analyst Misses the Point

SoCal CTO

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

Discussion Group Hub - questions/topics are raised via the discussion group and can go out into the blog world to get a more diverse audience - which is now happening with this group. See Supporting New Managers and What Would You Do to Support New Managers? as an example. Im not sure which of these make sense in what case.

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Understanding E-Commerce Website Development Cost: A Guide

YoungUpstarts

Products are sold on the site and are marketed towards the company’s target audience (i.e., Company Reputation – Getting service from an experienced, reputable company tends to cost more. See if their work matches their credentials and make sure that they complete your project on time. Conclusion.