Remove Audience Remove Metadata Remove Naming
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Understanding your target audience and how they interact with your app allows you to enhance targeting initiatives.

Metadata 121
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties. And none of this enables marketers to target existing audiences, like cart abandoners.

Caching 140
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. In this piece, we look at how you can start growing your SEO business, from business plans to lead generation.

SEO 147
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

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What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

But when it comes to actually optimizing content with those keywords, this means selecting a focus keyword and including it in all the key areas of your content: metadata, header tags, URL slug, and image alt tags. It’s simply a matter of understanding your specific audience’s needs and how those needs translate to online searches.

SEO 65
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How SEO Has Evolved Over The Years

Duct Tape Marketing

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, it's searchers, right. John Jantsch (05:41): Does do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:45): Yeah.

SEO 96
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How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] So if you understand that you are trying to help Google serve its audience, its searchers, right. John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. Dale Bertrand (03:47): Yeah.