ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Combining these goals and objectives will give you meaningful metrics to track. Is our audience demographic using it?

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

OCTOBER 19, 2021

The sheer size of Facebook means there’s likely an audience for any product. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. Defined audience. Define your audience. Run this data against general Facebook demographics to understand how your audience uses the platform.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. TikTok Ads are TikTok’s pay-to-play offering for businesses. What are TikTok Ads?

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JANUARY 18, 2022

Social media lets you get close to your target audience and build relationships that put your brand top-of-mind when they need you. It also helps you learn about your audience, gaining qualitative insights that help you understand their unique pain points and how you can solve them. They know there’s pay-to-play stuff.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

MARCH 30, 2023

Key Takeaway: Finding a way to integrate fun and play at work is a powerful asset that benefits the employees and the company itself. Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. Like there are so many ways to play.

Retention 92

Retention Canada Channel Pay to Play 92

Eric Friedman

JUNE 18, 2014

Slingshot makes you “pay-to-play” by requiring you to “sling” (slingshot?) As startups are constantly measured by either sales or engagement, this is a metric that will make Slingshot look to upend the rules of engagement of web audiences. Forced participation. something I have not seen successfully done before.

Social Media 103

Social Media Pay to Play Video Mobile 103

Duct Tape Marketing

JANUARY 8, 2020

What’s the financial metric that says I can hire another person? Now it’s wrapped around the pay-to-play side of it. It can be an audience. I’ve owned my agency for 30 years. I should know the answer too. Or whatever it is. But they just haven’t had a safe place to ask it.

Marketing 36

Marketing Management Hiring Community 36