Remove Audience Remove Metrics Remove PR Remove Venture Capital
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Is the Lean Startup Dead?

Steve Blank

Almost overnight the floodgates opened, and risk capital was available at scale from venture capital investors who rushed their startups toward public offerings. The unprecedented size and scale of VC returns transformed venture capital from a financial asset backwater into full-fledged player in the financial markets.

Lean 335
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

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Introducing Online Marketing School

This is going to be BIG.

Max will be talking about how to properly resource an integrated marketing effort over the lifetime of a company and Eric will help you focus on narrowing down your target audience—and finding them. Tags: First Round Capital Venture Capital & Technology nextNY. Mandatory RSVP Here!

Marketing 106
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Lifelock, LinkedIn , OneStop, Perimeter and Retail Solutions) - among a total audience of about 25 people. It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5

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Who can build the marketing machine?

This is going to be BIG.

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

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The Ultimate Guide to Starting a Software Company

Up and Running

Ryan Chan, founder at UpKeep said, “We created an LLC at first, but after realizing that we wanted to take on venture capital, we decided to move to a Delaware C corp.”. venture capital. Seek out venture capital funding. 17 Venture Capital Blogs You Should Be Reading. Do your own PR.