Remove Audience Remove Metrics Remove Reputation
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time Rich, Time Poor and Apple

SoCal CTO

He tells us: If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong. This is an interesting concept and not something Ive seen articulated this way.

article thumbnail

How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience.

article thumbnail

Events and Networking in Los Angeles

SoCal CTO

In fact, I would say that over the past few years, it has become harder to produce or find events that will attract a good audience. First - let me say what I consider to be a good audience - interesting people. For me, these are folks who are actively involved in wide variety of technology-enabled businesses.

article thumbnail

MyShape Article - Analyst Misses the Point

SoCal CTO

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

article thumbnail

Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92