Audience Metrics SEM Silicon Valley 
ConversionXL
FEBRUARY 3, 2022
Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
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Seeing Both Sides
FEBRUARY 25, 2016
Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Earned Media: SEO, PR, Word of Mouth.
Startup Lessons Learned
MARCH 13, 2009
Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign. Dont scale. Dont marketing launch.
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