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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. Does your brand resonate with your intended audience? What is branding? The basics.

Marketing 162
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 48
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

There are also fonts that are meant to be a little quirkier and make a bolder statement – those are more suitable for niche businesses with a very targeted audience. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.

Canada 77