Duct Tape Marketing

MAY 8, 2024

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play. Are we building that audience?

Lean 93

Lean Technical Review ChatGPT Search 93

Duct Tape Marketing

FEBRUARY 14, 2018

My own experience sending a newsletter has been eye-opening, and while social media garners most of the mainstream headlines these days, email remains as powerful as ever, and it’s well-positioned to be an effective offering into the foreseeable future. Minimal Time Costs. Email is also relatively cheap in terms of time cost.

Email 65

Email Technical Review Marketing SEO 65

Up and Running

APRIL 3, 2017

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. The following steps will outline how you can best use social media—in particular, Facebook and Instagram—to hire for your small business.

Social Media 96

Social Media Employee Media Hiring 96

Duct Tape Marketing

DECEMBER 23, 2019

But beyond that, the format appeals to the needs and sensibilities of a modern audience. A lot of times, small businesses will hire a marketing person who knows how to manage social media, but isn’t given any broader direction when it comes to marketing strategy. So, pay to play is definitely here.

Small Business 62

Small Business Marketing Audio Kansas City 62

Brandanew

NOVEMBER 22, 2016

Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. An important aspect of social media interaction is confrontation – in case it occurs, don’t fear it. It helps you gain a wide audience. This is possible through social media and other methods.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

Eric Friedman

JUNE 18, 2014

Slingshot makes you “pay-to-play” by requiring you to “sling” (slingshot?) As startups are constantly measured by either sales or engagement, this is a metric that will make Slingshot look to upend the rules of engagement of web audiences. Eric Friedman Social Media Technology' Forced participation.

Social Media 103

Social Media Pay to Play Video Mobile 103

Duct Tape Marketing

JANUARY 8, 2020

Where do you feel like social media has landed now? Now it’s wrapped around the pay-to-play side of it. It can be an audience. But strategy and the smarts of how to navigate this constantly changing sea of marketing opportunities like AI. You know what? That’s always going to be sold at a premium.

Marketing 38

Marketing Management Hiring Community 38

Duct Tape Marketing

OCTOBER 27, 2016

2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. Simple: by providing the same ad targeting capabilities outside of the social media network itself. This is precisely what Facebook Audience Network does. The Facebook Page Redesign.

Social Media 28

Social Media Algorithm Audience Advertising 28

Duct Tape Marketing

APRIL 30, 2015

In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. Social and Guest Blogger Networks. Social media is becoming an increasingly pay-to-play environment, especially on Facebook.

Distribution 28

Distribution Cost Social Media Viral 28

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. Furthermore, we are noticing a shift in the type of video content audiences are searching for and consuming.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Hearpreneur

SEPTEMBER 9, 2015

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

Duct Tape Marketing

APRIL 2, 2025

Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and content creation. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication.

ChatGPT 75

ChatGPT Marketing Social Media Social Network 75