article thumbnail

Are You Losing Money by Staying Too Niche?

YoungUpstarts

If you were to open an import auto dealership in rural Pennsylvania, for example, the number of potential customers would be rather limited. Although the product was branded well and the marketing was on point, there was one glaring problem: The target audience was just too small to support the business.

article thumbnail

Social Networking and Business Value

SoCal CTO

and SVP, Branded Content & Audience Creation at nitetime.net. He graduated from Stanford University and from the University of Pennsylvania Law School. Previously, he was Chief Operating Officer & Strategic Creative at USA GROUP, INC., and before that, Co-founder and Senior Vice-President at Clearview Networks, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering communication with your volunteer board members

Board Effect

Create consistent communication rhythms to keep members engaged and informed In the Pennsylvania Chamber case study above, board administrator Carissa Burgett established a cadence around RSVPs that led board members to expect certain information at certain times and ended up increasing the response rate.

article thumbnail

SXSW Pitch Finalist: Sapient

Austin Startup

Instead, an idea for smart outlets, conceived while he was still a student at University of Pennsylvania, evolved into Sapient Industries, based in Philadelphia, Penn., and launched in April 2017.

article thumbnail

Starting a Farm Business in Pennsylvania

The Startup Magazine

Starting a farm business in Pennsylvania can be an exciting and rewarding venture. Whether you’re a beginner or an experienced farmer looking to start a new venture, Pennsylvania provides ample opportunities in various agricultural sectors. The Pennsylvania Department of Agriculture is a valuable resource for aspiring farmers.

article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? By educating our audience on the critical nature of user research, we’re putting distance between us and other agencies that use graphic designers to do UX work.”. What about Acadia National Park? Or Monroe, Montana? If you’re familiar with all three, you’re not alone.

article thumbnail

Leveraging technology and development to engage volunteer board members

Board Effect

The role of technology in board engagement As so many organizations have found, technology is an effective tool for engaging with any audience. It’s a fine line to walk, but there’s good news: technology and a fresh board trustee development strategy can help. What are the benefits of embracing technology?