Audience PPC Product Name 
Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
Duct Tape Marketing
JUNE 8, 2017
How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.
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ConversionXL
MARCH 10, 2017
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.
Software By Rob
JANUARY 12, 2010
It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? By the way, this is why TechCrunch traffic is not profitable for startups. at 6:32 am [.]
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
Up and Running
AUGUST 19, 2016
Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.
ConversionXL
NOVEMBER 17, 2015
Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. One of the core issues of holiday testing is that you’re testing a non-representative audience, which means you can’t generalize the results. Segment Returning Visitors.
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