ReadWriteStart

OCTOBER 19, 2023

But first… What I am NOT using ChatGPT for: Writing content from scratch (I want my content to rely on my or my team’s unique expertise and experience with the niche and audience I am targeting) Keyword research (I use specialized keyword research for that). Add a persona I should target with each PPC campaign in the table above.

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

crowdSPRING Blog

DECEMBER 14, 2016

In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. This is known as semantic SEO. Even though you’re executing an SEO strategy, write content for your audience and for real users, not for search engines. image credit: Cayusa. Stay True To Your Business.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

FEBRUARY 6, 2019

The purpose of the product lifecycle illustration is not to debate semantics but, in a single view, to understand how product sales typically change over time. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels.

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 13, 2015

The audience has changed. Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. hinder ethos) to make your audience feel a certain way (i.e. activate pathos).

Greece 48

Greece PPC Audience Retention 48