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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

Startup 329
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. So What is This Underbelly of Which You Speak?

SEM 379
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Business owners with a brick and mortar store need to reach out to a bigger audience online. Volunteer to teach seminars through your local Chamber of Commerce about your area of expertise. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. In-store educational seminars. PR and media outreach.

SMS 101
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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

People seem to get it and it allows me to tell a story for my audience. This name better reflects my coaching system’s target audience and the fact that we’ll teach business owners and CEOs to be warriors. Guru is a word for teacher, and -locity is a reference to the word velocity. In the end it worked out very well.

Naming 98