Audience, Presentation, SEM and Video

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

These are things that if you get right, you can optimize your way into a big, sustainable audience. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM

SEM Los Angeles Silicon Valley Acquisition

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development

Customer Development Engineer San Francisco Developer

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. Google AdWords or SEM (expensive). Display ads (cheap).

Revenue

Revenue Acquisition Channel Campaign

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Chris and I had the opportunity to present on our approach this past spring at the MySQL Conference. You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Update: PDF version for "lazy linux users" and others who love freedom. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco

San Francisco Continuous Deployment Agile Lean

Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Eric -- I was very impressed by your two part video series, which rarely occurs these days. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0

Lean

Lean San Francisco Startup Continuous Deployment

Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

Software Review

Software Review San Francisco Technical Review Continuous Deployment

Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Hacker News 3. More of the same.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. First of all, why split-test? Maybe some things be sold with no sample for customers to see whatsover.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

(For more on earlyvangelists and why they are so important, see Steve Blanks The Four Steps to the Epiphany ) Heres the suggestion from Seth Godin I want to emphasize: And heres one thing Id do on a regular basis: Get a video camera or perhaps a copy machine and collect comments and feedback from the people who matter most to your business.

San Francisco

San Francisco Customer Lean Continuous Deployment

Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

The leadership art is to balance the needs of the present with the needs of the future. Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# I wish hed mentioned it a little sooner.

San Francisco

San Francisco Continuous Deployment Lean DC

On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Developer Continuous Deployment DC

Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment DC Lean

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

CTO

CTO Fractional CTO CTO Hire Technical Review

How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management

Management Analytics Technical Review Framework

Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

The process often begins with a Product Requirements Document (PRD) or a summary slide presentation that articulates the product changes needed. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management

Management Analytics Technical Review Framework

Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Technology Continuous Deployment Lean

Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

San Francisco

San Francisco Continuous Deployment Lean DC

Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

MAY 1, 2013

To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Examples of inbound marketing include blogs, podcasts, ebooks, newsletters, whitepapers, and videos. Display Ads. You’ve probably seen tens of thousands of banner ads and have learned to ignore them. Traditional Marketing.

Small Business

Small Business Marketing Affiliate PPC

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. For example: Create demo videos that answer every likely sales question.

Acquisition

Acquisition Cost Customer Entrepreneur

Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

JULY 14, 2022

We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. There's no live video. How do you scale a live webinar or a presentation that, you know, works for you? It's not a video on YouTube. So people can consume that content whenever they want. John Jantsch (03:09): Yeah.

Technical Review

Technical Review Demand Cofounder Video

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Product

Product Tuvalu Dilution Incubator

Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

SEPTEMBER 20, 2023

Thought leadership is a type of content marketing where businesses use the expertise, valued opinions and experiences of their employees to educate their target audience on a particular topic within the industry. Audiences don’t have a lower tolerance for long-form. What Is Long-Form Content? as likely to report strong results.

Leadership

Leadership Artificial Inteligence Social Media SEO

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

MAY 4, 2016

Simply Measured Facebook Page Analysis – Analyze your Facebook Fan Page’s audience, volume, content, engagement trends and much more. SEM Rush – Find profitable key words. Tools: Zoom – Lightweight online video chat platform for hosting meeting. SlideShare – Online portal for slide presentations.

Lead Generation

Lead Generation Social Media Public Relations Channel

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

They cant present much information, unless you take the box off the shelf and look at it. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. The app store is not set up to allow anyone to achieve a durable advantage. Browsing the app store is an awful lot like shopping in a retail grocery store.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. And, as well talk about in a moment, you dont get a second chance. Dont scale. Great article.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Lessons Learned by Eric Ries Friday, September 5, 2008 Great open source scalability tools from Danga If you are trying to build a scalable LAMP service, its always best to start with the original and still quite relevant presentation, from Brad Fitzpatrick when he was at LiveJournal. You can find the 2005 version here. Expo SF (May.

Open Source

Open Source San Francisco Continuous Deployment Lean

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

It might be that the extra time they are spending their is awesome, because they are highly engaged, watching a video or reading comments. So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. Is that a success? Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

A much better solution, I think, would be to have each project leader be in charge of physically printing out a one-page report every week with the relevant stats for their project, and present it to the whole company. 1 comments: Josh Moore said. No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

Lean

Lean San Francisco Continuous Deployment Startup

Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Want to learn more about me?

Product Development

Product Development Developer San Francisco Product

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience? 2015 was a great year for Content marketers and brand owners. Tool 4: Buffer.

Analytics

Analytics Social Media Marketing Media

Andrew Chen: Growing renewable audiences

Lessons Learned: The three drivers of growth for your business.

Trending Sources

The Most Misunderstood Facts About Building a Business on YouTube

Lessons Learned: Customer Development Engineering

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Lessons Learned: Just-In-Time Scalability

Lessons Learned: The lean startup

Smarticus — 10 things you could be doing to your code right now

Lessons Learned: Lo, my 5 subscribers, who are you?

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Lessons Learned: The one line split-test, or how to A/B all the time

How to listen to customers, and not just the loud people

Seth Godin: How often should you publish?

On deployment

Lessons Learned: Test-Driven Development as andon cord

Marc Prensky's Weblog: Cell Phones in Class

Lessons Learned: What does a startup CTO actually do?

How to Usability Test your Site for Free

Lessons Learned: Greasemonkey compiler

Lessons Learned: SEM on five dollars a day

Why Every Company Needs a Growth Manager

Why Every Company Needs a Growth Manager

Waves of technology platforms

Not crossing the chasm

Small Business Marketing Guide: Types of Traditional and Online Marketing

Lessons Learned: A new version of the Joel Test (draft)

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Automating Your Webinars The Engaging And Delightful Way

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

113 of the Best Lead Generation Tools and Resources

How to get distribution advantage on the iPhone

Lessons Learned: Don't launch

Lessons Learned: Great open source scalability tools from Danga

Lessons Learned: Q&A with an actual reader

You don't need as many tools as you think

Lessons Learned: The lean startup comes to Stanford

Thoughts on scientific product development

25 Marketers Share Awesome Social Analytics Tools For 2016

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